Product Marketing Strategist for Data Product Growth

4 days ago


Old Toronto, Canada Dynata Full time
Unlock Product Potential

Dynata is seeking a seasoned product marketing leader to spearhead the growth of our data products.

This role offers an exciting opportunity to drive strategic initiatives, build compelling product narratives, and develop sales enablement materials that elevate our customer experience.

As a Product Marketing Strategist, you will be responsible for crafting innovative go-to-market strategies, defining product positioning, and developing targeted sales tools. Your expertise in high-growth B2B technology or SaaS platforms will help us refine our product offerings and drive business outcomes.

We are committed to fostering an inclusive environment where diverse perspectives thrive. If you're passionate about shaping the future of data-driven decision-making, we encourage you to apply.

About the Role:

  • Develop and execute go-to-market strategies for data products.
  • Craft compelling product narratives and value propositions.
  • Create sales enablement materials, including case studies and pitch decks.
  • Leverage buyer insights and competitive analysis to inform product development.
  • Collaborate with cross-functional teams to drive business outcomes.

Your Background:

  • Bachelor's Degree, MBA preferred.
  • 8-10+ years of experience in product marketing for high-growth B2B technology or SaaS platforms.
  • Natural collaborator with excellent written, verbal, and presentation skills.

What We Offer:

  • An estimated salary range of $120,000 - $160,000 per year, depending on location and experience.
  • A dynamic work environment that values innovation and inclusivity.
  • Opportunities for professional growth and development.


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