Digital Marketing Strategist for SMB Growth
2 weeks ago
Build a career with Floatcard, a pioneering fintech company in Canada. We're on a mission to revolutionize business finance by offering fast, flexible, and accessible financial solutions.
About the RoleWe're seeking an experienced Digital Marketing Strategist to join our team. In this role, you'll be responsible for developing and implementing a growth marketing strategy tailored to the Small and Medium Business (SMB) segment in Canada.
You'll work closely with our cross-functional squad to drive customer acquisition and activation for our self-serve motion. Your primary focus will be on optimizing each stage of the customer acquisition funnel to improve conversion rates.
- SMB Acquisition Strategy: Collaborate with the team to design and execute a growth marketing strategy focused on scalable and cost-effective opportunities.
- End-to-End Funnel Ownership: Own the customer acquisition process from awareness to activation, ensuring seamless transitions between stages.
- Marketing Collaboration: Integrate with the marketing team to ensure cohesive customer journeys and develop shared channel strategies.
- Content & SEO Strategy: Work with the content team to create SEO-driven content and landing pages that resonate with SMBs and drive organic acquisition.
- Referrals and Affiliates: Identify and leverage affiliate and referral marketing opportunities to increase brand exposure and drive SMB acquisition.
- New Channel Testing: Brainstorm and test new channels and tactics to continuously optimize marketing efforts.
- Data Analysis & Optimization: Track key growth metrics and use data to refine marketing strategies for maximum impact.
We're looking for someone with 5+ years of experience in growth marketing within a B2B environment, ideally with a bachelor's degree. You should have a strong background in experiment and test design, as well as a keen eye for measuring effort and refining hypotheses.
The ideal candidate is passionate about helping Floatcard build the best business finance platform in Canada and is comfortable working remotely or asynchronously. As a valued member of our team, you'll enjoy flexible work hours, generous time off, and a dog-friendly office space.
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