Senior Marketing Strategist for Small Business Solutions

2 weeks ago


Old Toronto, Canada Homebase Open Positions Full time

At Homebase, we're revolutionizing the way small businesses manage their teams and grow their business. As a key member of our team, you'll play a critical role in shaping our marketing strategy to drive awareness and adoption of our payroll and shift management tools.

What You'll Do
  • Lead Product Marketing Initiatives: Develop and execute go-to-market strategies for new product launches and feature updates, ensuring alignment with local business needs and company goals.
  • Define Product Positioning & Messaging: Collaborate on customer segmentation workstreams, refining personas of local business owners and operators and capturing different target customers, including their pain points, challenges, and jobs to be done.
  • Achieve Sales Enablement: Partner with the sales team to create compelling sales tools, presentations, and training that enable them to effectively communicate the value of Homebase's solutions.

As a Senior Marketing Strategist at Homebase, you'll have the opportunity to work closely with cross-functional teams, including product, creative, and support. We're committed to fostering a welcoming space where every team member can be their full selves and bring their unique perspectives to the table.

Your Impact
  • Drive Business Growth: Contribute to the development of effective marketing strategies that drive awareness and adoption of our products among small businesses.
  • Promote Company Culture: Help shape and promote Homebase's values and mission through your work and interactions with colleagues and customers.

We offer a competitive salary range of $120,000 - $160,000 per year, depending on experience, as well as medical, dental, and vision insurance plans, 20 days accrued PTO per year, and flexible work arrangements. If you're passionate about marketing and driving business growth, join us and help make a difference in the lives of small business owners and their teams



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