Growth Marketing Strategist for Business Finance

2 days ago


Old Toronto, Canada Floatcard Full time

About the Role:

We are seeking an experienced Growth Marketing Strategist to join our team at Float, a leading business finance platform in Canada. In this role, you will be responsible for developing and implementing a growth marketing strategy tailored to the Small Medium Business (SMB) segment.

Key Responsibilities:

  • Develop and implement a growth marketing strategy for the SMB segment, focusing on testing and iterating to find quickly scalable and cost-effective opportunities
  • Own the customer acquisition funnel for our PLG self-serve motion, from awareness to activation, optimizing each stage to improve conversion rates
  • Collaborate with the content team to develop SEO-driven content and landing pages that resonate with SMBs and drive organic acquisition
  • Identify and leverage affiliates and referral marketing opportunities to increase brand exposure and drive SMB acquisition
  • Brainstorm, prioritize, and methodically test new and creative channels and tactics
  • Track and analyze key growth metrics (traffic, engagement, CVR, activation rates etc) and use data to continuously optimize marketing efforts for maximum impact

Requirements:

  • 5+ years of experience in growth marketing within a B2B environment focused on PLG motions
  • Strong opinion on the best way to measure marketing efforts and live and die by hypothesis
  • Prior experience in experiment and test design

What We Offer:

  • A competitive salary range: $120,000 - $180,000 per year
  • Flexible work hours and time off when needed
  • A dog-friendly office space
  • The opportunity to work with a fast-growing company that is making a significant impact in the business finance space

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