Senior Marketing Strategist for SMB Growth

1 day ago


Old Toronto, Canada Float Financial Solutions Inc. Full time

At Float Financial Solutions Inc., we're on a mission to revolutionize business finance. Our innovative platform empowers Canadian businesses to streamline spending and optimize cash flow, so they can focus on growth.

About the Role

We're seeking an exceptional marketer to join our Growth team as a Senior Marketing Strategist for SMB Growth. As a key member of our cross-functional squad, you'll drive customer acquisition and activation for the Small and Medium-sized Business (SMB) industry in Canada.

Your primary responsibilities will include:

  • Developing and implementing a growth marketing strategy tailored to the SMB segment, focusing on testing and iterating to find quickly scalable and cost-effective opportunities.
  • Owning the customer acquisition funnel for our Product-led Growth (PLG) self-serve motion, from awareness to activation, optimizing each stage to improve conversion rates.
  • Collaborating with the marketing team to ensure cohesive customer journeys and strategizing on shared channel strategies.
  • Working with the content team to develop SEO-driven content and landing pages that resonate with SMBs and drive organic acquisition.
  • Identifying and leveraging affiliates and referral marketing opportunities to increase brand exposure and drive SMB acquisition.
  • Brainstorming, prioritizing, and methodically testing new and creative channels and tactics.
  • Tracking and analyzing key growth metrics (traffic, engagement, CVR, activation rates, etc.) and using data to continuously optimize marketing efforts for maximum impact.

You'll be working within Hubspot and collaborating with Revenue Operations and Data Science teams to set up operational workflows that are key to your success.

We're looking for 5+ years of experience in growth marketing within a B2B environment focused on PLG motions, ideally with a bachelor's degree (though that's not required). You should recognize there won't always be a straight path to get there and enjoy finding creative ways to work through obstacles.

A competitive estimated salary range for this role is $120,000 - $180,000 per year, depending on location and experience. We offer flexible work hours, time off when needed, and a dog-friendly office environment.



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