Safety Marketing Strategist

1 month ago

St John's, Newfoundland and Labrador, Canada Verafin Full time
About Us

We are Training Works, a leading provider of safety-focused solutions. Our mission is to empower workers and organizations to create safer, more efficient workplaces.

Our flagship products, Skilltinuous and Fatigue Defence, address critical workforce challenges like skills development and fatigue risk mitigation. We are passionate about helping people and prioritizing safety in the environments where it matters most.

This role offers the opportunity to shape marketing strategies for our EdTech solutions, driving real impact on worker well-being and operational efficiency.

Position Overview:

In this role, you will be responsible for planning and executing impactful marketing strategies that showcase our EdTech solutions, generate interest, and grow our brand. You will create engaging campaigns, content, and materials that resonate with our audience and reflect the values of our company.

You will also support our sales efforts by driving awareness, generating leads, and contributing to long-term relationships with clients.

This role is perfect for someone who thrives in a purpose-driven organization and is committed to helping build safer workplaces through innovative solutions.

Required Skills and Qualifications:
  • Marketing Expertise: Minimum of 5 years of experience in marketing, ideally within the EdTech, health, safety, and environment (HSE) sectors, or related industries.
  • Content Creation: Skilled in crafting high-quality, clear, and engaging content that conveys the value of our safety-focused products to diverse audiences.
  • Sales Support: Ability to create sales-enabling materials, such as RFP's, case studies, presentations, and one-pagers, to communicate product value and drive pipeline growth.
Technical Skills and Programs:
  • Marketing Tools: Proficient in platforms like HubSpot, Marketo, or similar tools for managing email campaigns and CRM.
  • Content Management Systems (CMS): Experienced with WordPress or other CMS platforms for publishing content.
  • Graphic Design Tools: Familiarity with Adobe Creative Suite (Illustrator, Photoshop) or Canva to create visually appealing marketing materials.
  • Social Media Platforms: Knowledge of LinkedIn, Twitter, and other professional channels to engage industry audiences.
  • Data Analysis Tools: Competent in Google Analytics or similar tools to monitor and evaluate campaign performance.
  • Project Management Software: Experience using tools for organizing and tracking marketing campaigns.
Estimated Salary Range:

$120,000 - $150,000 per annum, depending on experience and qualifications.

Why Join Us?

At Training Works, you will be part of a team passionate about making a difference in workplace safety. This role offers the opportunity to drive real impact on worker well-being and operational efficiency.

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