Safety Marketing and Business Growth Specialist

1 week ago

St John's, Newfoundland and Labrador, Canada Verafin Full time
About Us

We are a leading provider of safety-focused EdTech solutions. Our mission is to empower workers and organizations to create safer, more efficient workplaces.

At our company, we prioritize safety and strive to make a positive impact on worker well-being and operational efficiency. We are seeking a talented Safety Marketing and Business Growth Specialist to help us drive this vision forward.

This role offers the opportunity to shape marketing strategies for our innovative safety technologies like Fatigue Defence and Skilltinuous, driving real impact on industries such as mining, manufacturing, and marine transportation.

We are committed to innovation and excellence in all aspects of our business. If you share our passion for safety and have a strong background in marketing and sales, we would love to hear from you.

Job Overview

In this role, you will be responsible for developing and executing impactful marketing strategies that showcase our safety-focused products and services. You will work closely with our sales team to generate leads, drive awareness, and contribute to long-term relationships with clients.

You will have the opportunity to work on a variety of projects, including campaign management, content creation, and sales support. If you are a creative problem-solver with excellent written and verbal communication skills, we encourage you to apply for this exciting opportunity.

Required Skills and Qualifications

We are looking for a highly motivated and experienced Safety Marketing and Business Growth Specialist who possesses:

  • A minimum of 5 years of experience in marketing, preferably within the EdTech, health, safety, and environment (HSE) sectors or related industries;
  • A strong understanding of workplace safety principles and their impact on industries, organizations, and individuals;
  • Proven ability to develop and execute marketing strategies that drive brand awareness, engage target audiences, and generate leads;
  • Skill in crafting high-quality, clear, and engaging content that conveys the value of our safety-focused products to diverse audiences;
  • Demonstrated experience managing digital marketing campaigns, email marketing, and social media strategies with measurable results;
  • Ability to create sales-enabling materials, such as RFPs, case studies, presentations, and one-pagers, to communicate product value and drive pipeline growth.
Technical Skills and Programs

Proficiency in platforms like HubSpot, Marketo, or similar tools for managing email campaigns and CRM; experience with WordPress or other CMS platforms for publishing content; familiarity with Adobe Creative Suite (Illustrator, Photoshop) or Canva to create visually appealing marketing materials; knowledge of LinkedIn, Twitter, and other professional channels to engage industry audiences; competency in Google Analytics or similar tools to monitor and evaluate campaign performance; and experience using project management software to organize and track marketing campaigns.

Why Join Our Team?

We offer a dynamic and supportive work environment that fosters innovation, collaboration, and continuous learning. As a Safety Marketing and Business Growth Specialist, you will have the opportunity to work on challenging projects, develop your skills, and make a meaningful contribution to our organization's success.

We are committed to providing a competitive compensation package, including an estimated salary range of $80,000 - $110,000 per year, depending on experience. We also offer a comprehensive benefits program, including medical, dental, and vision insurance, retirement savings plan, and paid time off.

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