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Digital Marketing and Customer Service Strategist
2 weeks ago
We are Nucliq Biologics Inc., a biotechnology company dedicated to pioneering microbiome science in human health. Our main product, Gutcheck, is a cutting-edge microbiome testing service that empowers individuals to make informed decisions about their well-being.
Job OverviewAs a dynamic Digital Marketing and Customer Service Strategist, you will play a pivotal role in driving our marketing efforts and ensuring exceptional customer satisfaction. Your creative vision and strategic thinking will be instrumental in promoting our products and services, while fostering a loyal customer base.
Key Responsibilities- Marketing Strategy Development: Design and implement comprehensive marketing strategies to boost brand awareness, drive customer acquisition, and retention.
- Digital Marketing Campaigns: Develop and execute digital marketing campaigns across multiple platforms, including Google Ads, Facebook, Instagram, Twitter, LinkedIn, and others.
- Social Media Advertising: Manage paid social media advertising campaigns, allocating budgets, targeting audiences, creating engaging content, and monitoring performance metrics.
- Ad Optimization: Analyze key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, return on ad spend (ROAS), and cost per acquisition (CPA) to optimize ad campaigns for maximum impact.
- Search Engine Marketing: Conduct keyword research and analysis to inform search engine marketing (SEM) strategies, optimizing website content for search engines and improving online visibility.
- Cross-Functional Collaboration: Work closely with cross-functional teams to develop and implement Amazon product listing strategies, including content optimization, sponsored product ads, and storefront management.
- Digital Marketing Metrics Analysis: Monitor and analyze digital marketing metrics, providing regular reporting and insights to inform decision-making and strategy refinement.
- Industry Trend Monitoring: Stay up-to-date with industry trends, best practices, and emerging technologies in digital marketing and e-commerce.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 2+ years of experience in marketing, customer service, or a related field, with a proven track record of success in driving business results.
- Excellent communication and interpersonal skills, with the ability to effectively engage with customers, stakeholders, and team members.
- Strong strategic planning and analytical skills, with the ability to translate data into actionable insights.
- Proficiency in digital advertising platforms such as Google Ads, Facebook Ads Manager, Amazon Seller Central, Shopify, etc.
- Demonstrated leadership abilities, with experience leading and developing high-performing teams.
Nucliq Biologics Inc. is an equal opportunity employer and values diversity in the workplace. We encourage individuals from all backgrounds to apply.