Director of Programmatic Growth and Optimization
1 week ago
**About Directive Consulting**
Directive Consulting is a global leader in SaaS marketing, utilizing the Customer Generation methodology to drive results. Our focus on SQLs and customers sets us apart from traditional metrics.
We offer comprehensive digital marketing strategies through paid media, which fuels client success. As Director of Programmatic, you'll lead department growth, client performance and retention, product innovation, team development, and accountability.
The role requires overseeing programmatic campaign execution, optimization, and reporting for maximum performance and ROI. You'll implement data-driven approaches, leveraging advanced targeting, creative strategies, and optimization techniques.
**Key Responsibilities**
- Lead a team of programmatic strategists, fostering a collaborative and high-performance culture
- Provide ongoing training and development to enhance the team's expertise in programmatic buying and optimization
- Oversee department budget, including staffing and resource requirements
**Requirements and Qualifications**
You should have 5+ years of experience in programmatic advertising, with a minimum of 3 years in a leadership role within a performance marketing agency. A proven track record in developing and managing high-performance programmatic campaigns across B2B tech/SaaS is essential.
Strong analytical skills, proficiency in Excel/Sheets, Google Analytics, and other campaign analysis tools are required. Ability to thrive in a fast-paced environment and communicate effectively as an executive sponsor of key accounts is also necessary.
**Benefits**
We offer competitive compensation, estimated at $120,000 - $180,000 per year, depending on experience. Additionally, we provide medical, dental, vision plans, disability, and life insurance coverage, as well as unlimited PTO, paid company holidays, and a dynamic remote work environment.
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