Executive Leader, Demand Generation and Strategy

1 week ago

Ottawa, Ontario, Canada Assent Full time

Job Summary:

Assent is seeking a visionary Senior Marketing Leader to optimize our demand generation and ABM strategies. In this pivotal role, you will lead the development and implementation of high-impact campaigns across key verticals and partners, leveraging data insights and marketing technologies to drive growth.

Key Responsibilities:

  • Leverage data insights at scale to optimize channel and ABM program strategies in line with marketing and business objectives; determine priority metrics (and systems and processes to report upon) and advise on the effectiveness and future direction of our lead generation marketing campaigns and spending;
  • Partner closely/productively with Sales, Product and Content to drive new opportunities aligned with expanding markets and establish campaign workflows;
  • Leverage inbound and outbound tactics (including webinars, content, events/tradeshows, emails, paid advertising, social media, SEO, microsites, target prospect profile marketing);
  • Drive marketing automation through leading best practices in system usage, integration and reporting;
  • Be familiar with corporate security policies and support the information security function to protect both information systems and corporate assets from undue risk.

Requirements:

  • An education in business or a relevant field is required, and an advanced degree in business is strongly preferred;
  • A minimum of 15 years of well-rounded marketing leadership in positions of increasing responsibility, culminating in at least five to seven years in a senior leadership role;
  • Outstanding leadership skills, a flexible growth mindset and ability to work in a fast-paced, team environment, with a track record of building and leading scaling teams with world-class execution;
  • A track record of successful implementation of new practices and methodologies that drove project efficiencies and scalable customer value;
  • Significant experience with Marketing Automation, Web Analytics, Salesforce, and Account-Based Marketing - with demonstrable success in leveraging these platforms;
  • Foundational cross-functional processes experience that helps give clarity and empowerment to a growing organization;
  • Strong analytical and quantitative skills – must have the ability to analyze and derive meaning from data which you will then translate into actionable changes;
  • Fluency in demand generation metrics and approaches to test and optimize them;

What We Offer:

  • A competitive base salary, a corporate bonus program, retirement savings options and more;
  • Flexible work options, volunteer days and opportunities to get involved in corporate giving initiatives;
  • A commitment to diversity and inclusion, with a Diversity and Inclusion Working Group and Employee Resource Groups (ERGs) in place.

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