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Senior Director, Demand Generation and ABM Strategy
2 months ago
Assent Compliance Inc. is seeking a visionary Senior Marketing Leader to optimize our demand generation and ABM strategies.
Key Responsibilities:- Develop and Implement High-Impact Campaigns: Lead the development and implementation of high-impact campaigns across key verticals and partners, leveraging data insights and marketing technologies to drive growth.
- Optimize Channel and ABM Program Strategies: Leverage data insights at scale to optimize channel and ABM program strategies in line with marketing and business objectives; determine priority metrics (and systems and processes to report upon) and advise on the effectiveness and future direction of our lead generation marketing campaigns and spending.
- Partner with Cross-Functional Teams: Partner closely/productively with Sales, Product and Content to drive new opportunities aligned with expanding markets and establish campaign workflows.
- Drive Marketing Automation: Drive marketing automation through leading best practices in system usage, integration and reporting.
- Ensure Corporate Security: Be familiar with corporate security policies and support the information security function to protect both information systems and corporate assets from undue risk.
- Leadership Experience: A minimum of 15 years of well-rounded marketing leadership in positions of increasing responsibility, culminating in at least five to seven years in a senior leadership role.
- Marketing Expertise: Significant experience with Marketing Automation, Web Analytics, Salesforce, and Account-Based Marketing - with demonstrable success in leveraging these platforms.
- Analytical Skills: Strong analytical and quantitative skills – must have the ability to analyze and derive meaning from data which you will then translate into actionable changes.
- Business Acumen: Foundational cross-functional processes experience that helps give clarity and empowerment to a growing organization.
- Education: An education in business or a relevant field is required, and an advanced degree in business is strongly preferred.
