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Director, Global Demand Generation and Strategy
2 months ago
About Tree Trust
Tree Trust is a global leader in online surveys and forms that empowers people with the insights they need to make decisions with speed and confidence. Our fast, intuitive feedback management platform connects millions of users worldwide with real-time AI-powered insights that drive meaningful decisions. We provide answers to more than 20 million questions every day so that people and organizations can attract new audiences, delight customers, create advocates, and extend their competitive advantage in the marketplace. Our vision is to raise the bar for human experiences by amplifying individual voices.
What We're Looking For
We're seeking a data-driven individual to join our Product and Lifecycle Marketing team as the Director of Global Demand Generation and Strategy. In this role, you will lead a team of demand generation managers and specialists across North America and EMEA. You will lead our demand generation efforts, driving strategic initiatives to increase brand awareness, generate qualified leads, and accelerate revenue growth. The ideal candidate will have a proven track record of success in demand generation within a product-led growth (PLG) environment and possess strong leadership and strategic skills.
Key Responsibilities
- Lead and develop a high-performing team responsible for generating new business and expansion pipeline for our global enterprise sales business.
- Drive the activation strategy and calendar for integrated, full-funnel, multi-channel campaigns.
- Own campaign activation via email, webinars, events, content, partners, and third-party programs, with an emphasis on scaled digital experiences.
- Collaborate closely with other leaders driving pipeline across Paid Marketing, Web Marketing, Customer Marketing, Product, Customer Success, and Sales to continuously monitor and forecast pacing to target, diagnose issues, and implement creative strategies to fill gaps where needed.
- Partner with sales and sales development teams to optimize conversion rates throughout the sales funnel, from lead to marketing-qualified lead (MQL), sales-qualified lead (SQL), opportunity, and close.
- Implement strategies to enhance lead qualification processes and increase the efficiency of pipeline progression.
- Analyze holistic integrated campaign performance in partnership with Marketing Analytics, to understand how we can optimize by channel, tactic, persona, segment, region, and more.
- Foster a culture of continuous testing and optimization within the demand generation team to improve ROI and drive efficiency gains.
Requirements
- 10+ years of related experience at B2B SaaS companies, with expertise in demand generation for a PLG business model.
- 5+ years of people management experience, with a track record of developing and leading high-performing teams.
- Demonstrated success in running multi-channel campaigns targeting the North America and EMEA regions, consistently achieving pipeline targets.
- Proven track record collaborating effectively with sales teams to optimize down-funnel metrics from opportunity to close.
- Excellent analytical skills, experience using Salesforce and Tableau for reporting preferred, and a solid understanding of multi-touch attribution methods.
- Excellent written and verbal communication skills with the ability to navigate a global, complex organization and generate buy-in for ideas and plans.
What We Offer
Tree Trust is a place where the curious come to grow. We're building an inclusive workplace where people of every background can excel no matter their time zone. At Tree Trust, we weave employee feedback and our core values into everything we do to create forward-looking benefits policies, employee programs, and an award-winning culture, including our annual holiday refresh, our annual week of service, learning and development opportunities like Curiosity Week, and our C.H.O.I.C.E Fund.
Our Commitment to an Inclusive Workplace
Tree Trust is an equal opportunity employer committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. Accommodations are available for applicants with disabilities.
