Senior Director, Demand Generation
2 days ago
Assent is seeking a seasoned Senior Marketing Leader to drive demand generation and ABM strategies. As a key member of our marketing team, you will lead the development and implementation of high-impact campaigns across key verticals and partners, leveraging data insights and marketing technologies to drive growth.
We require a marketing professional with at least 15 years of leadership experience, including 5-7 years in senior roles within the B2B Enterprise SaaS market. You should have a proven track record in scaling companies from US$100-250M annual recurring revenue, expertise in Marketing Automation, Web Analytics, Salesforce, and Account-Based Marketing, and strong analytical skills.
Key Responsibilities
- Create predictable programs and strategies through strategic GTM aligned demand generation and ABM strategies;
- Leverage data insights at scale to optimize channel and ABM program strategies in line with marketing and business objectives;
- Partner closely with Sales, Product, and Content to drive new opportunities aligned with expanding markets and establish campaign workflows;
- Design a comprehensive demand generation strategy, which includes plans for vertical industry, market segments, and partner alliances;
- Grow an incredible team by developing existing talent and recruiting the best talent and channel partners in the industry;
- Drive marketing automation through leading best practices in system usage, integration, and reporting;
- Contribute productively to the overall success and leadership of marketing at Assent.
Requirements
- An education in business or a relevant field is required, and an advanced degree in business is strongly preferred;
- A minimum of 15 years of well-rounded marketing leadership in positions of increasing responsibility, culminating in at least five to seven years in a senior leadership role;
- Ideally, you've focused on B2B Enterprise SaaS market growth, growing a company from the US$100M to US$250M annual recurring revenue range;
- A superior track record achieving lead generation and channel results year over year;
- Outstanding leadership skills, a flexible growth mindset, and ability to work in a fast-paced, team environment, with a track record of building and leading scaling teams with world-class execution;
- A track record of successful implementation of new practices and methodologies that drove project efficiencies and scalable customer value;
- Significant experience with Marketing Automation, Web Analytics, Salesforce, and Account-Based Marketing - with demonstrable success in leveraging these platforms;
- Foundational cross-functional processes experience that helps give clarity and empowerment to a growing organization;
- Strong analytical and quantitative skills – must have the ability to analyze and derive meaning from data which you will then translate into actionable changes;
- A history of strong decision-making and communication skills;
- Fluency in demand generation metrics and approaches to test and optimize them;
- Evidence of contributing genuine value to your employer as well as your team and clients.
What We Offer
We believe that you and your family's well-being is important. As a result, we offer vacation time that increases with tenure, comprehensive benefits packages (details vary by country), life leave days, and more.
It's not all about the money – well, it's a little about the money. We understand that financial health is important and we offer a competitive base salary, a corporate bonus program, retirement savings options, and more.
There is purpose beyond your work. We provide our team members with flexible work options, volunteer days, and opportunities to get involved in corporate giving initiatives.
We are committed to growing and sustaining an environment where our team members feel included, valued, and heard. Our diversity and equal opportunity practices are guided and championed by our Diversity and Inclusion Working Group and our Employee Resource Groups (ERGs).
If you require assistance or accommodation throughout any part of the interview and selection process, please contact us and we will be happy to help.
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