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Senior Director, Demand Generation

2 months ago

Ottawa, Ontario, Canada Assent Full time
About the Role

We are seeking a highly experienced and visionary Senior Director, Demand Generation to lead our marketing efforts and drive business growth. As a key member of our team, you will be responsible for developing and implementing strategic marketing plans that align with our business objectives.

Key Responsibilities
  • Develop and Execute Strategic Marketing Plans: Create and implement comprehensive marketing strategies that drive demand generation, lead acquisition, and revenue growth.
  • Lead a High-Performing Team: Build and manage a team of marketing professionals to achieve business objectives and drive marketing excellence.
  • Collaborate with Cross-Functional Teams: Work closely with sales, product, and content teams to ensure alignment and drive business results.
  • Measure and Optimize Marketing Performance: Develop and track key performance indicators (KPIs) to measure marketing effectiveness and make data-driven decisions to optimize marketing strategies.
  • Stay Up-to-Date with Industry Trends: Stay current with the latest marketing trends, technologies, and best practices to drive innovation and growth.
Requirements
  • 15+ Years of Marketing Experience: Proven track record of success in marketing leadership roles, with a minimum of 15 years of experience in the B2B Enterprise SaaS market.
  • Leadership and Team Management: Excellent leadership and team management skills, with a proven ability to build and lead high-performing teams.
  • Strategic Marketing Planning: Strong strategic marketing planning skills, with the ability to develop and execute comprehensive marketing strategies that drive business growth.
  • Marketing Automation and Analytics: Experience with marketing automation platforms and analytics tools, with a strong understanding of how to leverage data to drive marketing decisions.
  • Account-Based Marketing: Proven experience with account-based marketing strategies and tactics, with a strong understanding of how to drive lead generation and revenue growth through ABM.
What We Offer
  • Competitive Salary and Bonus: A competitive salary and bonus structure, with opportunities for growth and advancement.
  • Comprehensive Benefits Package: A comprehensive benefits package, including health insurance, retirement savings, and paid time off.
  • Opportunities for Professional Development: Opportunities for professional development and growth, with a focus on helping you achieve your career goals.