Marketing Lead for Small Business Product Development

2 weeks ago


Old Toronto, Canada Homebase Open Positions Full time
Product Marketing Leader Opportunity

This is an exciting chance to take on a leadership role in product marketing at Homebase Open Positions, where you will play a vital part in shaping the way small businesses manage their teams and grow their business.

About the Role:

  • Develop Go-To-Market Strategies: Create and implement go-to-market strategies for new product launches and feature updates, ensuring alignment with local business needs and company objectives.
  • Define Product Positioning & Messaging: Refine product positioning and messaging that resonates with local business owners and operators. Clearly articulate the unique value propositions and differentiation of our products.
  • Audience Segmentation: Collaborate on customer segmentation workstreams, refining personas of local business owners and operators and capturing different target customers, including their pain points, challenges, and jobs to be done.
  • Customer Advocacy: Work with internal teams to identify and amplify customer stories, showcasing the real-world impact of Homebase's solutions and addressing the needs not met by current payroll and shift management tools.
  • Market Intelligence: Monitor market trends, competitive landscape, and customer insights to inform product positioning, focusing on payroll, hourly shift management, and other team management tools.
  • Performance Analysis: Monitor and analyze the performance of product marketing initiatives, using data-driven insights to optimize campaigns and strategies for better results.
  • Sales Enablement: Partner with the sales team to create compelling sales tools, presentations, and training that enable them to effectively communicate the value of Homebase's solutions.

Requirements:

  • 7+ years of experience in product marketing, with at least 3 years in a leadership role, ideally within a B2B SaaS company. Experience in the SMB market is highly desirable.
  • Ability to think strategically and translate complex technical concepts into simple, compelling value propositions.
  • Strong analytical skills with the ability to leverage data to make informed decisions and optimize marketing efforts.
  • Excellent communication and interpersonal skills, with a proven ability to collaborate cross-functionally with product, sales, and marketing teams.
  • Innovative mindset with a passion for solving customer problems and a knack for finding creative ways to communicate product benefits.
  • Highly motivated, self-directed, and able to work in a fast-paced environment with a high degree of autonomy.

Compensation Package: We offer a salary range of $120,000 - $180,000 per year, depending on experience.



  • Old Toronto, Canada Homebase Open Positions Full time

    Unlock Your Potential as a Product Marketing Team LeadWe're on a mission to make small business teams unstoppable, and we're looking for a seasoned Product Marketing Team Lead to join our team. As a key member of our marketing organization, you'll play a critical role in driving the success of our product launches and feature updates.About UsAt Homebase,...


  • Old Toronto, Canada Homebase Full time

    Welcome to Homebase, the leading provider of team management solutions for small businesses. We're seeking an experienced Marketing Strategy Lead to join our team and play a critical role in defining our audience segments and launching new payroll and team management tools.Job SummaryWe're revolutionizing the way small businesses manage their teams and grow...


  • Old Toronto, Canada Homebase Full time

    **Unleash Your Potential as a Marketing Strategy Lead for Small Businesses at HomebaseWe're seeking an exceptional Marketing Strategy Lead to join our team and help us make small business teams unstoppable. As a key member of our product marketing team, you'll play a critical role in understanding, building for, and communicating with our 150,000+ small...


  • Old Toronto, Canada Homebase Full time

    About the RoleWe are seeking an experienced Product Marketing Strategist to join our team and play a critical role in understanding, building for, and communicating with our 150,000+ small business customers.This role will involve leading our product marketing efforts, developing and executing go-to-market strategies for new product launches and feature...


  • Old Toronto, Canada Homebase Full time

    Revolutionize Team Management with HomebaseWe're on a mission to empower small businesses with innovative solutions. As our Director of Product Marketing, you'll play a pivotal role in shaping the go-to-market strategies for our products, ensuring alignment with local business needs and company goals.With over 100,000 small businesses relying on us, we need...


  • Old Toronto, Canada Homebase Full time

    We're revolutionizing the way small businesses manage their teams and grow their business.Company OverviewHomebase is the everything app for hourly teams, with employee scheduling, time clocks, payroll, team communication, HR, and more. More than 150,000 small (but mighty) businesses rely on Homebase to make work radically easy and give their teams...


  • Old Toronto, Canada Scotiabank Full time

    Job SummaryWe are seeking a highly skilled Small Business Development Specialist to join our team in Toronto, Canada. As a key member of our Canadian Banking Branch network, you will play a critical role in providing exceptional service to our small business clients.Key ResponsibilitiesManage a portfolio of high-value and complex small business relationships...


  • Old Toronto, Canada Homebase Full time

    Unlock the Potential of Small BusinessesAs a Chief Marketing Officer for Small Business Solutions, you will play a critical role in driving growth and customer engagement for Homebase, a leading platform for hourly teams. With over 100,000 small businesses relying on our app, we are revolutionizing the way small business owners manage their teams and grow...


  • Old Toronto, Canada Homebase Open Positions Full time

    At Homebase, we're revolutionizing the way small businesses manage their teams and grow their business. As a key member of our team, you'll play a critical role in shaping our marketing strategy to drive awareness and adoption of our payroll and shift management tools.What You'll DoLead Product Marketing Initiatives: Develop and execute go-to-market...


  • Old Toronto, Canada Homebase Full time

    About Us: Homebase is the leading platform for small businesses to manage their hourly teams, with over 100,000 customers trusting us to make work radically easy.Salary Range: $120,000 - $160,000 per year, depending on experience and qualifications.Job Description:We are seeking a seasoned Senior Product Marketing Leader to join our team in San Francisco,...


  • Old Toronto, Canada Homebase Full time

    Company OverviewAt Homebase, we're committed to empowering small businesses to make work radically easy for their hourly teams. With over 100,000 customers relying on our platform, we're the leader in small business team management. Our mission is to provide an everything app that simplifies employee scheduling, time clocks, payroll, team communication, HR,...


  • Old Toronto, Canada Homebase Full time

    At Homebase, our mission is to empower small business teams by providing innovative solutions that make work radically easy.We are seeking a skilled Marketing Director to lead our product marketing efforts and drive awareness and adoption of our payroll and team management tools among local business owners and operators.This role will play a critical part in...


  • Old Toronto, Canada Scotiabank Full time

    As a key member of the Scotiabank team, you will be responsible for managing a portfolio of high-value and complex small business relationships to achieve retention and other negotiated goals while meeting our Service Standard.About the RoleWe are seeking an experienced professional to join our Canadian Banking Branch network as a Small Business Development...


  • Toronto, Canada Scotiabank Full time

    Requisition ID: 199596 Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture. **What your role will be** The Manager, Small Business Credit Products is responsible for the suite of Small Business credit products, ensuring they are competitively positioned, profitability is maximized and existing and future...


  • Old Toronto, Canada Homebase Full time

    We are revolutionizing the way small businesses manage their teams and grow their business.The role will play a critical part in understanding, building for, and communicating with our 150,000+ small business customers – and helping us reach the larger audience of local business owners and operators. You'll lead our product marketing team, playing a key...


  • Old Toronto, Canada Relay Full time

    Unlocking Business Potential as Content Marketing DirectorWe're a collaborative money management platform driving real change for small business owners. Our mission is to increase the success rate of SMBs by empowering them with innovative financial solutions.About the RoleAs our Content Marketing Director, you'll play a pivotal role in shaping our content...


  • Old Toronto, Canada Homebase Full time

    **Revolutionize the Way Small Businesses Grow**We're a pioneering company that's transforming the way small businesses manage their teams and grow their business. As a key member of our team, you'll be part of a shared passion for innovation and making a difference in the lives of the people we serve.As a seasoned Product Marketing Manager, you'll be...


  • Toronto, Canada BMO Financial Group Full time

    33 Dundas Street West Toronto Ontario,M5G 3C2 As a Product Manager for Small Business Credit Line at BMO Financial Group, you will play a pivotal role in designing, implementing, and leading transformative product strategies for the Small Business Credit Line portfolio that drive growth and deliver value to our small business customers. This role reports...


  • Old Toronto, Canada Relayfi Full time

    Drive Impactful Content Initiatives at RelayfiWe're changing the way employer SMBs and their finance function interact with banking services. Our mission-critical content projects directly impact Relay's company strategy and goals.About the RoleAs our Content Marketing Strategist, you'll own Relay's content strategy to position us as the leading business...


  • Old Toronto, Canada Homebase Full time

    OverviewWe are revolutionizing the way small businesses manage their teams and grow their business.Job SummaryAs a Lead Product Marketing Strategist, you will play a critical role in understanding, building for, and communicating with our 150,000+ small business customers — and helping us reach the larger audience of local business owners and...