Strategic Product Marketing Leader for Small Business Teams
2 weeks ago
We're on a mission to empower small businesses with innovative solutions. As our Director of Product Marketing, you'll play a pivotal role in shaping the go-to-market strategies for our products, ensuring alignment with local business needs and company goals.
With over 100,000 small businesses relying on us, we need your expertise to drive customer engagement and retention. Your experience in product marketing, leadership roles, and B2B SaaS companies will be instrumental in defining our audience segments, launching new payroll and team management tools, and creating personalized experiences that drive awareness and adoption.
You'll lead our product marketing team, influencing the product roadmap and pricing strategies, while working closely with Creative, Sales, and Support teams. Your analytical skills, ability to think strategically, and passion for innovation will make you an invaluable asset to our team.
Key Responsibilities:- Go-To-Market Strategy: Develop and execute go-to-market strategies for new product launches and feature updates, ensuring alignment with local business needs and company goals.
- Product Positioning & Messaging: Define and refine product positioning and messaging that resonates with local business owners and operators, clearly articulating unique value propositions and differentiation.
- Audience Segmentation: Collaborate on customer segmentation workstreams, refining personas of local business owners and operators, and capturing different target customers, including their pain points, challenges, and jobs to be done.
- Customer Advocacy: Work with internal teams to identify and amplify customer stories, showcasing the real-world impact of Homebase's solutions and addressing unmet needs in payroll and shift management.
What We Offer:
- Competitive salary: $120,000 - $150,000 per year
- Stock options
- Comprehensive benefits package, including medical, dental, and vision insurance
- 401(k) plan with 4% company match
- 20 days accrued PTO per year
- Continued learning and development stipend
- Paid parental leave after 1-year of service
- Top-of-the-line equipment and workspace setup stipend
- Work from home days, Monday, Thursday, and Friday
- Meals provided at our vibrant workspaces
- Team offsites and monthly opportunities to engage with fellow Homies
About Us:
Homebase is the everything app for hourly teams, with employee scheduling, time clocks, payroll, team communication, HR, and more. Our mission is to make small business teams unstoppable. With a presence in San Francisco, Houston, Denver, and Toronto, we're backed by leading venture investors and committed to fostering a welcoming space where every Homie can thrive.
-
Strategic Product Marketing Leader
1 week ago
Old Toronto, Canada Homebase Full timeWe are seeking an experienced Strategic Product Marketing Leader to join our team at Homebase.As a key member of our marketing team, you will play a critical role in understanding, building for, and communicating with our 150,000+ small business customers. You will lead our product marketing efforts, defining audience segments and launching new payroll and...
-
Old Toronto, Canada Homebase Full timeAbout Us: Homebase is the leading platform for small businesses to manage their hourly teams, with over 100,000 customers trusting us to make work radically easy.Salary Range: $120,000 - $160,000 per year, depending on experience and qualifications.Job Description:We are seeking a seasoned Senior Product Marketing Leader to join our team in San Francisco,...
-
Old Toronto, Canada Homebase Full timeWe're revolutionizing the way small businesses manage their teams and grow their business.Company OverviewHomebase is the everything app for hourly teams, with employee scheduling, time clocks, payroll, team communication, HR, and more. More than 150,000 small (but mighty) businesses rely on Homebase to make work radically easy and give their teams...
-
Strategic Business Leader
2 weeks ago
Old Toronto, Canada Business Executive Coach Full timeJob Summary:We are seeking an experienced and visionary Strategic Business Leader to spearhead our organization's growth and success.This is a full-time position based in [location] with an estimated annual salary of $175,000 - $225,000 depending on experience.About the Role:The ideal candidate will have a proven track record of driving organizational...
-
Old Toronto, Canada Homebase Open Positions Full timeProduct Marketing Leader OpportunityThis is an exciting chance to take on a leadership role in product marketing at Homebase Open Positions, where you will play a vital part in shaping the way small businesses manage their teams and grow their business.About the Role:Develop Go-To-Market Strategies: Create and implement go-to-market strategies for new...
-
Marketing Director for Small Business Teams
4 days ago
Old Toronto, Canada Homebase Full timeAt Homebase, our mission is to empower small business teams by providing innovative solutions that make work radically easy.We are seeking a skilled Marketing Director to lead our product marketing efforts and drive awareness and adoption of our payroll and team management tools among local business owners and operators.This role will play a critical part in...
-
Senior Product Marketing Manager
2 weeks ago
Old Toronto, Canada Homebase Full timeCompany OverviewAt Homebase, we're committed to empowering small businesses to make work radically easy for their hourly teams. With over 100,000 customers relying on our platform, we're the leader in small business team management. Our mission is to provide an everything app that simplifies employee scheduling, time clocks, payroll, team communication, HR,...
-
Strategic Product Marketing Leader
7 days ago
Old Toronto, Canada Kindsight Full timeAbout the RoleWe are seeking a skilled Strategic Product Marketing Leader to join our team at Kindsight. As a key member of our marketing organization, you will be responsible for developing and executing product positioning, messaging, and content strategies that drive revenue growth and customer adoption.
-
Strategic Leader for Business Growth
1 month ago
Old Toronto, Canada Business Executive Coach Full timeWe are seeking a visionary Chief Executive Officer to drive business growth and success. The ideal candidate will have exceptional leadership qualities, a deep understanding of business operations, and a commitment to our organization's mission and values.About the Role:Develop and communicate a clear vision and strategic direction for the company, aligning...
-
Strategic Business Leader
7 days ago
Old Toronto, Canada MTheory System Integrated Inc. Full timeMTheory System Integrated Inc. is a dynamic organization that prides itself on its innovative approach to business operations.We are seeking a skilled Strategic Business Leader who can drive our company's growth and success.Job Summary:The Strategic Business Leader will oversee the strategic direction of the company, ensuring alignment with our vision and...
-
Product Manager, Small Business Credit Line
7 months ago
Toronto, Canada BMO Financial Group Full time33 Dundas Street West Toronto Ontario,M5G 3C2 As a Product Manager for Small Business Credit Line at BMO Financial Group, you will play a pivotal role in designing, implementing, and leading transformative product strategies for the Small Business Credit Line portfolio that drive growth and deliver value to our small business customers. This role reports...
-
Strategic Business Leader
2 weeks ago
Old Toronto, Canada This is an IT support group Full timeWe are seeking a highly experienced Strategic Business Leader to join our team in Canada.As a key member of our leadership team, you will be responsible for leading and driving the continuous evolution and implementation of our Canadian business strategy and business unit strategies, aligned with our purpose of improving the financial, physical, and mental...
-
Strategic Business Leader Position
2 days ago
Old Toronto, Canada Business Executive Coach Full timeWe are seeking a highly skilled Chief Executive Officer to lead our organization forward. The ideal candidate will have exceptional leadership qualities, a deep understanding of business operations, and a commitment to driving success.Develop and execute long-term strategies to achieve organizational objectives and drive growth.Ensure efficient and effective...
-
Old Toronto, Canada Homebase Full timeAbout the RoleWe are seeking an experienced Product Marketing Strategist to join our team and play a critical role in understanding, building for, and communicating with our 150,000+ small business customers.This role will involve leading our product marketing efforts, developing and executing go-to-market strategies for new product launches and feature...
-
Strategic Commercial Marketing Leader
2 weeks ago
Old Toronto, Canada EQ Bank | Equitable Bank Full timeWe are seeking a Strategic Commercial Marketing Leader to join our team at EQ Bank | Equitable Bank. As a seasoned marketing professional, you will be responsible for developing and delivering brand-aligned marketing and communications plans that support our Commercial Banking strategy.About the RoleThe Strategic Commercial Marketing Leader will collaborate...
-
Old Toronto, Canada Float Financial Solutions Inc. Full timeAbout Float Financial Solutions Inc.We are on a mission to simplify finance for Canadian businesses, empowering them to eliminate complexity and unlock new opportunities. Through our innovative platform, we enable businesses to streamline spending and optimize cash flow, so they can focus on what matters most: growth. As one of Canada's fastest growing...
-
Transformational Business Leader
2 weeks ago
Old Toronto, Canada Business Executive Coach Full timeWe are seeking a highly skilled Transformational Business Leader to drive our organization's growth and success. As the chief executive officer, you will be responsible for providing strategic leadership, driving sustainable growth, and ensuring the company's continued success.Key Responsibilities:Develop and Communicate a Clear Vision: Create a clear and...
-
Manager, Small Business Credit Products
6 months ago
Toronto, Canada Scotiabank Full timeRequisition ID: 199596 Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture. **What your role will be** The Manager, Small Business Credit Products is responsible for the suite of Small Business credit products, ensuring they are competitively positioned, profitability is maximized and existing and future...
-
Old Toronto, Canada Fuse Marketing Group Inc Full timeAbout the RoleAt Fuse Marketing Group Inc, we're seeking an exceptional Senior Marketing Leader to join our team. As a key member of our financial services division, you will play a pivotal role in driving business growth through strategic marketing initiatives.
-
Old Toronto, Canada Homebase Open Positions Full timeAt Homebase, we're revolutionizing the way small businesses manage their teams and grow their business. As a key member of our team, you'll play a critical role in shaping our marketing strategy to drive awareness and adoption of our payroll and shift management tools.What You'll DoLead Product Marketing Initiatives: Develop and execute go-to-market...