Strategic Product Marketing Leader for Small Business Teams

2 weeks ago


Old Toronto, Canada Homebase Full time
Revolutionize Team Management with Homebase

We're on a mission to empower small businesses with innovative solutions. As our Director of Product Marketing, you'll play a pivotal role in shaping the go-to-market strategies for our products, ensuring alignment with local business needs and company goals.

With over 100,000 small businesses relying on us, we need your expertise to drive customer engagement and retention. Your experience in product marketing, leadership roles, and B2B SaaS companies will be instrumental in defining our audience segments, launching new payroll and team management tools, and creating personalized experiences that drive awareness and adoption.

You'll lead our product marketing team, influencing the product roadmap and pricing strategies, while working closely with Creative, Sales, and Support teams. Your analytical skills, ability to think strategically, and passion for innovation will make you an invaluable asset to our team.

Key Responsibilities:
  • Go-To-Market Strategy: Develop and execute go-to-market strategies for new product launches and feature updates, ensuring alignment with local business needs and company goals.
  • Product Positioning & Messaging: Define and refine product positioning and messaging that resonates with local business owners and operators, clearly articulating unique value propositions and differentiation.
  • Audience Segmentation: Collaborate on customer segmentation workstreams, refining personas of local business owners and operators, and capturing different target customers, including their pain points, challenges, and jobs to be done.
  • Customer Advocacy: Work with internal teams to identify and amplify customer stories, showcasing the real-world impact of Homebase's solutions and addressing unmet needs in payroll and shift management.

What We Offer:

  • Competitive salary: $120,000 - $150,000 per year
  • Stock options
  • Comprehensive benefits package, including medical, dental, and vision insurance
  • 401(k) plan with 4% company match
  • 20 days accrued PTO per year
  • Continued learning and development stipend
  • Paid parental leave after 1-year of service
  • Top-of-the-line equipment and workspace setup stipend
  • Work from home days, Monday, Thursday, and Friday
  • Meals provided at our vibrant workspaces
  • Team offsites and monthly opportunities to engage with fellow Homies

About Us:

Homebase is the everything app for hourly teams, with employee scheduling, time clocks, payroll, team communication, HR, and more. Our mission is to make small business teams unstoppable. With a presence in San Francisco, Houston, Denver, and Toronto, we're backed by leading venture investors and committed to fostering a welcoming space where every Homie can thrive.



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