Senior Product Marketing Leader for Small Business Solutions
2 weeks ago
We're revolutionizing the way small businesses manage their teams and grow their business.
Company OverviewHomebase is the everything app for hourly teams, with employee scheduling, time clocks, payroll, team communication, HR, and more. More than 150,000 small (but mighty) businesses rely on Homebase to make work radically easy and give their teams superpowers.
Salary$140,000 - $170,000 per year.
About the RoleThis senior product marketing leader will play a critical role in understanding, building for, and communicating with our 150,000+ small business customers — and helping us reach the larger audience of local business owners and operators.
Key Responsibilities:- Lead the development and execution of go-to-market strategies for new product launches and feature updates, ensuring alignment with local business needs and company goals.
- Define and refine product positioning and messaging that resonates with local business owners and operators.
- Collaborate on customer segmentation workstreams, refining personas of local business owners and operators and capturing different target customers, including their pain points, challenges, and jobs to be done.
- Work with internal teams to identify and amplify customer stories, showcasing the real-world impact of Homebase's solutions and needs that current payroll and shift management tools are not addressing.
- Monitor market trends, competitive landscape, and customer insights to inform product positioning, with a focus on payroll, hourly shift management, and other team management tools.
- Monitor and analyze the performance of product marketing initiatives, using data-driven insights to optimize campaigns and strategies for better results.
- 7+ years of experience in product marketing, with at least 3 years in a leadership role, ideally within a B2B SaaS company.
- Ability to think strategically and translate complex technical concepts into simple, compelling value propositions.
- Strong analytical skills with the ability to leverage data to make informed decisions and optimize marketing efforts.
- Excellent communication and interpersonal skills, with a proven ability to collaborate cross-functionally with product, sales, and marketing teams.
- Innovative mindset with a passion for solving customer problems and a knack for finding creative ways to communicate product benefits.
- Employer supplemented Medical, Dental, and Vision Insurance Plans.
- Company-paid holidays and 20 days accrued PTO per year.
- Work from home days, Monday, Thursday, & Friday.
- Participate in a Technical Interview.
- Background Check + Offer Stage.
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