Product Marketing Team Lead

4 weeks ago

Old Toronto, Canada Homebase Open Positions Full time
Unlock Your Potential as a Product Marketing Team Lead

We're on a mission to make small business teams unstoppable, and we're looking for a seasoned Product Marketing Team Lead to join our team. As a key member of our marketing organization, you'll play a critical role in driving the success of our product launches and feature updates.

About Us

At Homebase, we've built an all-in-one platform for hourly teams, with employee scheduling, time clocks, payroll, team communication, HR, and more. With over 150,000 small businesses relying on us, we're revolutionizing the way teams work together. Our vibrant workspaces offer top-of-the-line equipment, meals, and flexible work-from-home days.

Job Description

This is a highly sought-after role that requires strong leadership skills, analytical prowess, and creativity. You'll be responsible for developing and executing go-to-market strategies for new product launches and feature updates. Your goal will be to ensure alignment with local business needs and company goals.

Key Responsibilities:
  • Go-To-Market Strategy: Develop and execute go-to-market strategies for new product launches and feature updates.
  • Product Positioning & Messaging: Define and refine product positioning and messaging that resonates with local business owners and operators.
  • Audience Segmentation: Collaborate on customer segmentation workstreams to refine personas of local business owners and operators.
  • Customer Advocacy: Work with internal teams to identify and amplify customer stories.
  • Market Intelligence: Monitor market trends, competitive landscape, and customer insights to inform product positioning.
  • Performance Analysis: Monitor and analyze the performance of product marketing initiatives.
  • Sales Enablement: Partner with the sales team to create compelling sales tools and presentations.
Required Skills and Qualifications:

We're looking for a talented individual with at least 7+ years of experience in product marketing, ideally within a B2B SaaS company. Experience in the SMB market is a plus. You should have a proven track record of strategic thinking, analytical skills, collaboration, creative problem-solving, and self-motivation.

Benefits:
  • Competitive salary range: $130,000 - $160,000 per year (based on location)
  • Stock options - Everyone is an owner
  • Group health benefits coverage for you and your eligible dependents
  • Group Investments, TFSA, and RRSP plan with a 4% company match
  • Employer-supplemented Medical, Dental, and Vision Insurance Plans
  • Company-paid holidays and 20 days accrued PTO per year
  • Continued learning and development stipend
  • Paid parental leave after 1-year of service
  • Top-of-the-line equipment and stipend for workspace setup
  • Work from home days, Monday, Thursday, & Friday
  • Meals provided at our vibrant workspaces
  • Team offsites and monthly opportunities to engage with fellow Homie
What We Offer:

We value diversity, equity, and inclusion at Homebase. We take pride in fostering a welcoming space where every Homie can be their full selves. Diverse perspectives empower us to build the best-in-class platform for small businesses and hourly shift workers. If you think you're close to what we're looking for (even if you don't meet 100% of the qualifications), we encourage you to apply.

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