Key Business Development and Marketing Specialist

3 weeks ago

Old Toronto, Canada Homebase Full time

**Revolutionize the Way Small Businesses Grow**

We're a pioneering company that's transforming the way small businesses manage their teams and grow their business. As a key member of our team, you'll be part of a shared passion for innovation and making a difference in the lives of the people we serve.

As a seasoned Product Marketing Manager, you'll be responsible for leading our product marketing team and playing a critical role in understanding, building for, and communicating with our 150,000+ small business customers. You'll work closely with Product, influencing the product roadmap and pricing and packaging strategies, as well as working with Creative, Sales, and Support teams to create personalized experiences for different segments to drive awareness and adoption of products you launch.

**Key Responsibilities:**

  • Lead the development and execution of go-to-market strategies for new product launches and feature updates, ensuring alignment with local business needs and company goals.
  • Define and refine product positioning and messaging that resonates with local business owners and operators.
  • Collaborate on customer segmentation workstreams, refining personas of local business owners and operators and capturing different target customers, including their pain points, challenges, and jobs to be done.
  • Work with internal teams to identify and amplify customer stories, showcasing the real-world impact of Homebase's solutions.

**What We Offer:**

  • A highly competitive salary range of **$120,000 - $180,000 per year**, depending on experience.
  • A comprehensive benefits package, including employer-supplemented medical, dental, and vision insurance plans.
  • 20 days accrued PTO per year, plus additional paid holidays.
  • The opportunity to work from home two days a week (Monday, Thursday) and enjoy a flexible work environment.
  • Participation in a technical interview and background check process.

**Diversity, Equity, and Inclusion at Homebase:

We take pride in fostering a welcoming space where every Homie of every gender, age, orientation, culture, and walk of life can be their full selves. Diverse perspectives empower us to build the best-in-class platform for small businesses and hourly shift workers.

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