Chief Marketing Officer for Small Business Solutions

4 weeks ago


Old Toronto, Canada Homebase Full time

Unlock the Potential of Small Businesses

As a Chief Marketing Officer for Small Business Solutions, you will play a critical role in driving growth and customer engagement for Homebase, a leading platform for hourly teams. With over 100,000 small businesses relying on our app, we are revolutionizing the way small business owners manage their teams and grow their business.

This is an exciting opportunity to join a dynamic team that values innovation, customer-centricity, and collaboration. As a key member of our leadership team, you will be responsible for developing and executing go-to-market strategies that resonate with local business owners and operators.

About the Role

  • Go-To-Market Strategy: Lead the development and execution of go-to-market strategies for new product launches and feature updates, ensuring alignment with local business needs and company goals.
  • Product Positioning & Messaging: Define and refine product positioning and messaging that resonates with local business owners and operators.
  • Audience Segmentation: Collaborate on customer segmentation workstreams, refining personas of local business owners and operators and capturing different target customers.
  • Customer Advocacy: Work with internal teams to identify and amplify customer stories, showcasing the real-world impact of Homebase's solutions.
  • Market Intelligence: Monitor market trends, competitive landscape, and customer insights to inform product positioning.

About You

  • Experience: 7+ years of experience in product marketing, with at least 3 years in a leadership role, ideally within a B2B SaaS company.
  • Strategic Thinker: Ability to think strategically and translate complex technical concepts into simple, compelling value propositions.
  • Analytical Skills: Strong analytical skills with the ability to leverage data to make informed decisions and optimize marketing efforts.
  • Creative Problem Solver: Innovative mindset with a passion for solving customer problems and a knack for finding creative ways to communicate product benefits.
  • Self-Starter: Highly motivated, self-directed, and able to work in a fast-paced environment with a high degree of autonomy.

What We Offer

  • $120,000 - $150,000 per year (salary negotiable based on experience)
  • Stock Options: Everyone is an owner
  • Competitive Benefits Package: Group health benefits coverage for you and your eligible dependents, group investments, TFSA, RRSP plan, medical, dental, and vision insurance plans.
  • Professional Development: Continued learning and development stipend
  • Diversity, Equity, and Inclusion: Homebase values diversity, equity, and inclusion and encourages all to apply


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