Head of Marketing Strategy

3 weeks ago

Woodbridge, Ontario, Canada The BridgGroup of Companies Full time $80,000 - $100,000

About The BridgGroup of Companies:

The Bridg Group of Companies (TBGOC) has been a leader in the industry for over two decades, delivering outstanding consumer services in the Financial and Real Estate sectors.

Our mission is to transform lives one client at a time, serving as the comprehensive hub for all financial needs. We prioritize a culture of compassion and accountability.

We are dedicated to nurturing our clients and employees within a collaborative team environment. Our focus is on providing a range of diversified services that empower each client to achieve their financial aspirations.

Additionally, we are committed to ensuring that our team members experience personal and professional growth through continuous training and development opportunities.

The Head of Marketing Strategy at The Bridg Group of Companies will oversee the marketing division, which includes team members such as marketing coordinators, graphic designers, video editors, event planners, and communication specialists.

The ideal candidate will work closely with various divisions and executives to implement strategic marketing initiatives aimed at enhancing the company's visibility and expanding brand recognition.

The Bridg Group is a financial services organization with multiple divisions tailored to meet our clients' diverse requirements.

Position:

Head of Marketing Strategy

Salary:
$80,000 - $100,000

Key Responsibilities:

  • Formulate and execute work plans with weekly and monthly objectives focused on content creation, channel consistency, and strategic communications.
  • Direct the design and enhancement of the organization's website, ensuring it is visually appealing, accessible, and accurately reflects the brand's identity and mission, while collaborating with the team for timely updates.
  • Supervise the management of the brand's digital footprint, encompassing the website, social media channels, and online reputation.
  • Create and oversee the production of visual materials, including graphics, infographics, and multimedia content, to bolster communication efforts.
  • Lead and mentor a team of up to 6 marketing professionals, fostering a collaborative and high-performance work culture.
  • Ensure the marketing division complies with industry regulations and company policies.
  • Develop and manage the marketing budget, ensuring optimal resource allocation to maximize return on investment and meet established quotas.
  • Monitor and report on marketing expenditures and campaign effectiveness.
  • Collaborate closely with sales and other departments to align marketing strategies with business goals.
  • Identify and create innovative channels and opportunities to generate leads and enhance brand visibility.
  • Generate marketing analytics for management and executive review.
  • Liaise with third-party companies to achieve high lead conversion rates from advertising efforts.
  • Undertake additional tasks and projects as assigned.

Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related discipline.
  • Master's degree in Marketing or a related field is preferred.
  • Proven experience in developing and executing successful marketing strategies and campaigns.
  • Minimum of 10 years of experience in marketing management.
  • Proficiency in Adobe Creative Suite (e.g., Photoshop, InDesign, Illustrator) for at least 10 years.
  • At least 5 years of experience with Meta Business Suite, HootSuite, or similar applications.
  • Strong analytical capabilities and the ability to interpret data for informed decision-making.
  • Excellent leadership, communication, and interpersonal skills.
  • Ability to thrive in a fast-paced, dynamic environment while managing multiple projects simultaneously.
  • Proficient in Microsoft Office Suite, including Word, PowerPoint, Excel, and Outlook.
  • Exceptional oral and written communication skills; ability to convey ideas and procedures clearly and concisely.
  • Superior attention to detail, organizational skills, and a composed demeanor.
  • Advanced Excel skills, including VLOOKUP, HLOOKUP, XLOOKUP, PivotTables, and Macros.
  • Must possess a vehicle and have full access at all times.
  • Attendance at annual company and community events is mandatory.

Benefits:
  • 10 Paid Vacation Days
  • 3 Paid Employee Emergency Flex Days
  • Quarterly Bonuses
  • Group Benefits (Medical, Dental, Vision)
  • Ongoing Professional Development
  • Employee Social Events
  • Complimentary Monthly Lunches
  • Daily Snacks and Beverages
  • Time Off for Birthdays & Employee of the Month Recognition
  • Summer Hours (1/2-day Fridays in July & August)

Work Schedule:
  • Monday to Friday, with flexible start times
  • Remote Work: Not available

The Bridg Group of Companies is an equal opportunity employer, committed to fostering a culturally diverse workforce. We do not discriminate based on race, creed, color, national origin, age, sex, religion, marital status, sexual orientation, or disability. Accommodations are available upon request for candidates participating in all aspects of the selection process.

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