Marketing Communications Specialist
7 days ago
About Litens Automotive Group
We are a diverse group of talented professionals committed to creating innovative solutions that drive efficiency and sustainability in the automotive industry. With a proud history of innovation and excellence, we specialize in powertrain system engineering and component supply.
Our Mission
At Litens Automotive Group, we strive to enhance the lives of our customers and employees through our products and services. We foster a supportive and collaborative environment that encourages ingenuity, creativity, and growth.
Why Litens?
We offer a competitive and people-first approach to compensation and benefits, and we are committed to providing balanced employment and advancement opportunities for everyone. Our diversity is our source of strength, and we value and welcome diversity in all its forms.
Job Summary
We are seeking a highly skilled Marketing Communications Specialist to join our team. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies that drive business growth and brand awareness.
Key Responsibilities
- Brand Development: Develop and implement a comprehensive brand strategy that aligns with our business objectives and enhances our brand reputation.
- Market Research: Conduct in-depth market research to identify industry trends, customer needs, and competitive landscapes, and utilize findings to inform business strategies and product positioning.
- Pricing Analysis: Perform a complete pricing analysis, including internal cost, competitor pricing, customer pricing, and market pricing, to ensure optimal pricing strategies.
- Campaign Management: Develop and execute marketing campaigns across various channels, including digital, print, and social media, to effectively reach target audiences and achieve marketing objectives.
- Content Creation: Generate compelling and engaging content for various platforms, including website, social media, and marketing collateral, to align with our brand identity and resonate with our target audience.
- Digital Marketing: Update website design to reinforce brand and communication strategy, maintain up-to-date website content, and provide support with social media, SEO, advertising, and email marketing.
- Collaboration: Work closely with cross-functional teams, including product development, sales, and external agencies, to ensure alignment and integration of marketing efforts with overall business objectives.
- Sales Support: Work with sales and product leaders to develop annual strategy, recommending events and enhancements to best meet our key objectives and targeted audience.
- Vendor Management: Direct the activities of agencies, contractors, and print houses in the development of new promotional materials.
- Event Planning: Coordinate and participate in industry events, trade shows, and conferences to enhance brand visibility and establish relationships within the automotive sector.
- Analytics and Reporting: Monitor and analyze the performance of marketing campaigns, providing actionable insights and recommendations for continuous improvement.
Requirements
- Education: Bachelor's degree in marketing communications or marketing.
- Experience: Minimum of 3 years' experience in marketing communications with demonstrated success within the industrial B2B segment.
- Skills: Strong project management skills, creative, strategic, analytical, organizational, and strong oral/written communication skills.
- Tools: Experience with MS Office and design tools.
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