Business Development Manager
1 week ago
The Grad Cafe is a global advertising and marketing technology company positioned at the center of Publicis Groupe. Our mission is to accelerate clients' ability to harness the power of their first-party data to activate campaigns across channels and devices, with an unparalleled ability to prove outcomes.
Job DescriptionJob Title: Business Development Manager - Data Sales
Job Summary: We are seeking a highly skilled Business Development Manager to join our team. As a Business Development Manager, you will be responsible for driving the growth of our data solutions within the consumer services vertical.
Key Responsibilities:
- Drive significant revenue growth by identifying prospective business needs and demonstrating how our data solutions can meet those needs.
- Qualify prospects based on company criteria for ideal customers and sales potential.
- Consult with prospects about their business challenges and requirements, offering a range of data solutions and explaining the cost benefits of each.
- Develop and deliver tailored sales presentations addressing core business issues and opportunities for the prospect.
- Foster strong relationships with internal teams and third-party partners to deliver comprehensive solutions to customers.
- Manage accounts within your territory, building relationships with key marketing, merchandising, and media decision-makers.
- Stay updated on industry trends and changes within prospect organizations.
- Negotiate and close contracts with client marketing and legal stakeholders.
- Represent The Grad Cafe and its brand positively in the marketplace.
- Conduct all sales activities with professionalism and integrity.
Requirements:
- Bachelor's degree: MBA preferred.
- 8-10 years of top-performing experience in a sales/hunter role, preferably in data sales or a related area.
Skills and Competencies:
- Senior-level hunter with a passion for prospecting, cold calling, and needs-based selling.
- Understanding of complex sales cycles, with the ability to create achievable milestones and follow up meticulously.
- Excellent communication skills, capable of making compelling presentations to diverse and senior business stakeholders.
- Maintain detailed notes on prospect and customer interactions using.
- Proven ability to negotiate and close deals.
- Strategic, flexible, tenacious, and results-oriented.
- Adaptable to a constantly changing environment.
- Expertise in consumer compiled data and transactional data for marketing analytics, profiling, and data targeting across various campaigns (postal, email, digital).
- Positive attitude with a continuous learning mindset.
- Expertise in foundational data sales for analytics and targeted audience activation across digital, social, advanced TV, and direct mail campaigns.
- Understanding of the benefits of enriching first-party data (1PD) with compiled and transactional data and its orchestration within various client platforms.
- Knowledge of data activation across all marketing channels, including DM, Display, Social, ATV/CTV.
- Familiarity with the data partner landscape, including DMPs, DSPs, CDPs, Data Clouds, and the ability to guide clients in data ingestion and appropriate use cases.
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