Associate Digital Manager

5 months ago

Oakville, Canada Peter Mielzynski Agencies Full time

Overview:
PMA Canada is a leading agent and distributor of premium spirits, wines and beer in Canada. We represent an enviable portfolio of leading premium beverage alcohol brands and pride ourselves on providing Service Excellence for our Suppliers, Customers & Consumers.

PMA’s Mission is to become Canada’s Best Premium Beverage Alcohol Growth Partner. In order to achieve this, we think of ourselves as ‘Agents for Growth’ focused on three core areas of People, Partnerships and Performance.

**Responsibilities**:
Jägermeister is the 9th biggest spirit brand in the world. A pioneer in the digital space in the spirit industry in Canada, we strive to become the leading premium shot brand for the LDA 29 consumer and expand Meister occasions amongst Gen pop.

The Associate Digital Manager will partner closely with the Jägermeister Digital Team in the US and Global to realize efficiencies, including leveraging assets, achieving optimal data segmentation and leveraging new tools/techniques in the digital space. This includes lead all development, maintenance and customer service for Jagershop.ca

The ADM is key in our efforts to drive brand Love and recruitment of next generation consumers, by:

- Providing a 360-degree approach -Making sure that digital is a vital part of every holistic marketing initiative. Delivering 100% authentic, unique and innovative communication platforms
- Exploiting unique legacy of the brand/differentiation vs competitors
- Driving the “brand for me” perception and local relevance/various brand strategies on different markets
- Aiming for the highest standards of creative idea execution, bringing the premium character of the brand to life
- Support strategy development and own the delivery of digital marketing campaigns across multiple digital channels. The channels include but are not limited to web, social media, e-commerce, influencer, and paid advertising.
- provide functional expertise, and recommendations regarding the execution of digital/social marketing campaigns, as well as Consumer Relationship Management (CRM).
- Will have the ability to review, analyze and recommend program enhancements based on campaign performance and real-time results to ensure the best performing campaigns.
- Develop, plan and execute digital campaigns designed to drive consumer engagement and loyalty
- Lead all social calendaring, posting, messaging with followers, testing/optimization, audience selection, creative development and analysis for digital campaigns.
- Participate in broader strategic initiatives such as lead generation, fan segmentation and loyalty programs across multiple channels.
- Analyze competition strategies and follow CRM and digital trends and internal campaigns, making ongoing recommendations to improve program results.
- Analyze campaign performance data and create internal reporting to inform overall performance
- Support on premise and retail initiatives through the timely procurement of POS, management of POS budget, and the development and execution of the paid dark post campaign supporting activations
- Collaborate with National Activation Manager and OPMs to ensure the flawless execution of on premise programs and activations
- Lead the administration of the annual budget, flag risks and make recommendations on the reallocation of funds
- Collate, execute and evaluate dark posts effectiveness to drive customer and consumer engagement
- Other duties as assigned

Qualifications:

- A proven track record of successful management of digital marketing campaigns and implementation of overall brand and digital strategy
- Familiar with laws and regulations of the Canadian Beverage Alcohol Industry, understanding of National and Local Alcohol & Gaming Laws
- Understanding of Marketing Disciplines and their respective Intended Impact on Consumer Behavior & Attitudes
- 3+ years’ experience in digital and social media marketing
- Budget management experience
- Community management experience
- Experience in POS procurement
- Proficiency across all major Social Media platforms and Facebook Business
- Content management and editorial process development; Content analysis and distribution strategy
- E-Commerce platform (Shopify) experience a plus
- English/French - Ability to Function in Canada’s 2 Official Languages is a strong recruitment consideration

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