Digital Marketing Manager
1 month ago
**Company Overview**
autologiQ has earned the designation as one of the Top Growing Companies in Canada. We are a digital vehicle management company that helps consumers service their vehicle through our innovative App, online access to technicians and network of automotive service centres. With our rapid growth, we are in need of a professional marketer who can expand our digital presence and bolster our client retention.
**Job Overview**
**Duties**
- Develop and execute comprehensive digital marketing strategies to increase brand awareness and drive traffic to our website.
- Analyze website traffic and user behavior using analytics tools to inform marketing decisions.
- Collaborate with the content team to create engaging and relevant content for our target audience.
- Oversee the maintenance of the company website using WordPress, ensuring it is user-friendly and optimized for search engines.
- Utilize HTML, CSS, and JavaScript skills to implement website updates and enhancements as needed.
- Monitor e-commerce performance metrics and develop strategies to improve conversion rates.
- Design graphics and promotional materials using Adobe Creative Suite to support marketing initiatives.
- Conduct market research to identify trends and opportunities in the digital landscape.
- Prepare regular reports on campaign performance, providing insights and recommendations for improvement.
**Requirements**:
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience in digital marketing with a strong portfolio of successful campaigns.
- Proficiency in analytics tools such as Google Analytics to track performance metrics.
- Familiarity with e-commerce platforms and best practices for online sales optimization.
- Strong knowledge of HTML, CSS, JavaScript, SQL, and WordPress for website management.
- Experience with graphic design software such as Adobe Creative Suite is preferred.
- Excellent written and verbal communication skills with an eye for detail.
- Ability to work independently as well as collaboratively within a team environment.
- Strong organizational skills with the ability to manage multiple projects simultaneously.
**Job Types**: Full-time, Permanent
Pay: $60,000.00-$70,000.00 per year
**Benefits**:
- Dental care
- Extended health care
- Paid time off
Flexible language requirement:
- French not required
**Education**:
- Bachelor's Degree (preferred)
Work Location: In person
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