Digital Communications Lead

2 months ago

Oakville, Canada Halton Healthcare Full time

**Company Description**
Halton Healthcare’s vision of exemplary patient experiences, always, goes beyond just the patient experience; it has shaped our entire culture and remains at the core of every interaction in our organization, from our patients & families to our staff, physicians, volunteers and visitors. We believe in exemplary PEOPLE experiences always

At Halton Healthcare you will thrive in a healthcare culture and environment that embraces inclusion, diversity and belonging with ‘exemplary patient care, always’ at the heart of everything we do.

We empower our people to be the very best they can be so they can make a difference for our patients and the communities we serve.

Halton Healthcare takes great pride in providing quality, compassionate healthcare services to our rapidly growing communities of Oakville, Milton and Halton Hills. As a progressive and vibrant healthcare organization, we are committed to being an innovative center of excellence in community hospital care.

The position is responsible for leading the digital communications team and all creative communications assets for Halton Healthcare including video production, graphic design, social media, photography and more. Responsibilities include leading strategic communications, plans and assets as it relates to the organization’s digital products.

The Digital Communications Lead is responsible for supporting the needs of Halton Healthcare as it pertains to digital media through a mix of strategy, tactical execution, reporting, storytelling and content development. This role requires an independent, experienced digital marketer who is savvy in social media, brand development and digital marketing best practices, loves to take initiative and has incredible attention to detail. You will execute succinct, engaging, goal-driven content, digital campaigns and manage owned channels (day-to-day social media and the production of videos and other multimedia materials/presentations as needed).

**Responsibilities**:

- Manage the strategic direction and integration of all digital media assets (website, intranet, social media, digital monitors, marquees, etc.) Ensure consistent and engaging messaging between all assets
- Develop content strategies including risk assessments and mitigation strategies
- Create an annual Digital Media plan - including content calendar - that aligns with the annual Communications Strategy
- Develop stories in a variety of formats that drive meaningful storytelling, engagement, and growth (e.g., video), for social media that can be used by traditional media.
- Oversee the implementation of brand guidelines to maintain a cohesive look and feel across all digital assets. Including reviewing and updating colour guides, production guides. Typography etc.
- Monitor digital channels for performance, functionality, usability and enhancements and provide analysis.
- Direct and produce media content (media journalism) for storytelling for internal and external digital communications channels (Twitter/X, YouTube, LinkedIn, Facebook, etc.) to ensure consistency in terms of style, quality, and tone of message and optimize for search and user experience across all channels.
- Ensure media, digital content program and creative services meet key business and operational needs and priorities.
- Create digital communications plans for CEO and senior leaders, provide training and sessions on use, brand management and engagement
- Produce and/or organize media assets as required, including b-roll and photography
- Stay on top of trends, programs, apps and opportunities to maximize productivity and expand Halton’s digital footprint
- Create and maintain a social media calendar including campaigns, awareness days, staff profiles and more
- Oversee look, feel and functionality of Connections, Halton Healthcare’s employee portal
- Manage large and continuously growing social media accounts by scheduling posts, responding to comments and messages with on brand narrative, and engaging with followers.
- Collaborate with cross-functional teams to ensure consistent messaging across all platforms.
- Measure and evaluate the effectiveness of digital media activities.
- Analyze social media coverage and prepare regular reports on same.
- Evaluate website analytics and recommend enhancements for the user experience
- Maintain and store consent forms for patient, partner, caregiver stories
- Participate in on call rotation, including scheduling team members for monitoring social media
- Help to shape and build the digital team to align with industry best standards and evolving best practices
- Play and active role in managing digital media in a crisis situation as an integral member of the department’s crisis communications team.
- Build strong relationships to tell Halton’s story through front-line staff, community partners, leaders and key initiatives

**Qualifications**
- Post-secondary degree in a related field (Communicat

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