Avp, Digital Marketing

7 months ago

Oakville, Canada Geotab Full time

Who we are:
Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.

Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.

**Who you are**:
We are always looking for amazing talent who can contribute to our growth and deliver results Geotab is seeking an Associate Vice President, Digital Marketing who will set the tone, strategy and roadmap for overall digital marketing at Geotab. This position will manage execution of Digital Marketing plans for all Geotab brands through a high-performing team of digital marketers tasked with delivering qualified opportunities for the business. This team delivers world-class programs in SEO, Digital Experience, Demand Generation, Account Based Marketing (ABM), Social Media and Conversion Rate Optimization (CRO). If you love technology, and are keen to join an industry leader — we would love to hear from you

**What you’ll do:
As an extension of the digital team, you will lead engagements with the organization’s digital agencies (globally) to maximize prospect, customer, and partner engagement and conversion across all digital environments. You will implement measurable marketing experiences that extend the Geotab brand globally and grow its funnel from digital channels by developing paid and earned media strategies, testing and experimenting aggressively, and scaling initiatives to drive digital acquisition for the organization’s diverse portfolio of products.

**How you’ll make an impact**:

- Lead the team - be resilient, bring positive energy, inspire team members and colleagues, remove roadblocks, acknowledge challenges, and help find a fast and effective path to success.
- Develop a transformative and global digital marketing strategy that aligns with corporate and regional business and revenue goals.
- Identify and outline a unified digital journey for prospective and existing customers and partners from awareness to post purchase across all Geotab digital channels and properties.
- Build and scale global and regional ABM programs.
- Leverage digital channels to target key audiences through 1:1, 1:few and 1:many campaigns.
- Align strategy, lead generation and pipeline efforts to region/business/segment/channel strategy.
- Develop and manage global digital marketing campaigns and plans across all Geotab digital channels in support growing awareness, engagement, lead generation, conversion and revenue.
- Work with Geotab’s agencies to manage key strategies and deliver regular reporting including executive-level performance analysis that connects initiatives to bottom line results.
- Leverage and optimize the full range of marketing digital channels based on reputational goals, business objectives, data readiness, target audience preferences, and the overall prospect, customer, and partner experience.
- Evolve owned digital channels leveraging new technologies and strategies to drive engagement, interest and conversions.
- Liaise with internal and external teams to assess digital metrics and trends to improve and/or add functionality, drive higher engagement and longer time spent on site/page, and increase conversions in an effort to improve program performance and ROI.
- Manage budgets, develop cohesive conclusions and present key findings to marketing executives.
- Develop and deliver SEO and content strategy to position Geotab as #1 in priority regions and market segments.

**What you’ll bring to this role**:

- 10-12 years experience of Digital marketing leadership and hands on experience in demand generation, SEO, CRO, website management, performance marketing, and ABM.
- 5-8 years of B2B Software or Saas Experience.
- People-focused leader with proven ability to build creative, collaborative teams, develop people, and link performance to overall business objectives.
- Has a history of building successful Digital Marketing programs.
- Has understanding or experience implementing digital strategies to drive increase in market share within a reseller business model.
- Experience in developing and implementing digital strategies with a proven ability to leverage research and analysis to drive direction, best practices, and process improvements.
- International expe

  • Digital Marketing Coordinator

    7 months ago

    Oakville, Canada Core Online Marketing Full time

    The Digital Marketing Coordinator role works collaboratively with all members of the Core Online Marketing team, partners, and clients to assist in various digital marketing execution activities, with a heavy emphasis on coordinating client website updates and quality assurance. The person in this role must be able to provide internal client service to Core...

  • Digital Marketing Coordinator

    3 months ago

    Oakville, Canada Core Online Marketing Full time

    The Digital Marketing Coordinator role works collaboratively with all members of the Core Online Marketing team, partners, and clients to assist in various digital marketing execution activities, with a heavy emphasis on coordinating client website updates and quality assurance. The person in this role must be able to provide internal client service to Core...

  • Digital Marketing Coordinator

    2 weeks ago

    Oakville, Canada Core Online Marketing Full time

    The Digital Marketing Coordinator role works collaboratively with all members of the Core Online Marketing team, partners, and clients to assist in various digital marketing execution activities, with a heavy emphasis on coordinating client website updates and quality assurance. The person in this role must be able to provide internal client service to Core...

  • Project Manager

    4 months ago

    Oakville, Canada Candybox Marketing Full time

    **We are looking for an experienced, creative, and skilled Project Manager with a Website and Product Design background, and a passion for digital marketing to join our dynamic team!** **If the following 3 items match your skills, please read further for the full job description, we'd love to hear from you!** **1) Project Management Skills** - You...

  • Digital Marketing Specialist

    7 months ago

    Oakville, Canada Horizon Measurements Full time

    **Marketing Specialist** **Company Description**: At Horizon Measurement Solutions Inc., we are a dynamic and innovative **[industry/niche] **company dedicated to delivering exceptional products/services to our customers. We pride ourselves on our commitment to excellence and our forward-thinking approach to marketing. As a Marketing Specialist, you will...

  • Digital Marketing Manager

    6 months ago

    Oakville, Canada Pharmex Direct Inc Full time

    Leading Supplements/ Vitamins manufacturer is looking for an experienced digital marketing manager to drive online marketing efforts and build a strong brand voice & narrative consistently across all channels. This role is crucial in driving online visibility, increasing brand awareness, conversion, and engaging target audiences. The position will be...

  • Digital Marketing Manager

    1 month ago

    Oakville, Canada mechaniQ Full time

    **Company Overview** autologiQ has earned the designation as one of the Top Growing Companies in Canada. We are a digital vehicle management company that helps consumers service their vehicle through our innovative App, online access to technicians and network of automotive service centres. With our rapid growth, we are in need of a professional marketer...

  • Digital Marketing Manager

    4 months ago

    Oakville, Canada Entripy Custom Clothing Full time

    ?Back to all jobs at Entripy Custom Clothing **DIGITAL MARKETING MANAGER** **About us**: Entripy is Canada's leader for custom printed apparel, uniforms and promotional items. With screen printing, digital printing and embroidery all done in-house, Entripy delivers custom branded solutions for companies and organizations across Canada looking to ?put their...

  • Digital Marketing Strategist

    3 weeks ago

    Oakville, Ontario, Canada Levy's Cleaning Services Full time

    We are seeking a Digital Marketing Specialist to join our team at Levy's Cleaning Services. As a key member of our marketing team, you will be responsible for developing and implementing effective digital marketing strategies to promote our services.About the RoleThis is a paid internship that encourages on-the-job learning and skill development. It is aimed...

  • Digital Marketing Manager

    4 months ago

    Oakville, Canada Entripy Custom Clothing Full time

    **About us**: Entripy is Canada’s leader for custom printed apparel, uniforms and promotional items. With screen printing, digital printing and embroidery all done in-house, Entripy delivers custom branded solutions for companies and organizations across Canada looking to “put their logo on it”. Proudly Canadian, Entripy’s use of proprietary...

  • Digital Marketing Manager

    6 months ago

    Oakville, Canada Entripy Custom Clothing Full time

    **About us**: Entripy is Canada’s leader for custom printed apparel, uniforms and promotional items. With screen printing, digital printing and embroidery all done in-house, Entripy delivers custom branded solutions for companies and organizations across Canada looking to “put their logo on it”. Proudly Canadian, Entripy’s use of proprietary...

  • Digital Marketing Executive

    7 months ago

    Oakville, Canada Yellow Tree Company Inc Full time

    Job Overview: **Responsibilities**: - Develop and manage digital marketing campaigns - Utilize a range of techniques including paid search, SEO, and PPC - Oversee the social media strategy for the company - Manage online brand and product campaigns to raise brand awareness - Improve the usability, design, content, and conversion of the company website -...

  • Digital Marketing Manager

    4 months ago

    Oakville, Canada Independence Pet Group Full time

    Independence Pet Holdings® (IPH) is one of North America’s largest pet insurance and services organizations. Our impressive family of brands supports insurance for more than 1,000,000 pets in the U.S. and Canada and provides well-being, safety, resources, and business solutions to the pet industry, including microchip identification and an online pet...

  • Media, Digital and Marketing Assistant

    2 months ago

    Oakville, Canada Centre for Skills Development Full time

    p>Entry Level Media, Digital, Marketing AssistantThe Media, Digital & Marketing Assistant is responsible for supporting the external and internal corporate websites and web-based applications. The day-to-day tasks include modifying and enhancing existing websites and applications. The Media, Digital & Marketing Assistant is also responsible for creating...

  • Avp, Partner Program

    6 months ago

    Oakville, Canada Geotab Full time

    **Who you are**: We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking an Associate Vice President, Partner Program who will be responsible for the strategic direction, overall management and success of Geotab’s partner program. If you love technology, and are keen to join an industry leader — we...

  • Digital Marketing Coordinator

    2 days ago

    Oakville, Canada Impact XM Full time

    **RESPONSIBILITIES**: - Support the VP, Marketing in establishing and executing a marketing strategy and plan for new business development and digital positioning. - Accountable for SEM/SEO/Website initiatives to drive engagement, downloads, and leads that deliver on marketing and sales goals. - Conduct various market research to build consumer profiles and...

  • Digital Marketing Professional

    3 weeks ago

    Oakville, Ontario, Canada Ontario Inc. Full time

    At Ontario Inc., we are seeking a highly motivated Digital Marketing Specialist to join our team. In this role, you will have the opportunity to develop your skills in digital marketing and contribute to the growth of our organization.About the RoleWe are looking for an individual who is passionate about digital marketing and has a strong understanding of...

  • Digital Marketing

    6 months ago

    Oakville, Canada St. Mildred's-Lightbourn School Full time

    Full-time Permanent Position Who We Are Located on 10 beautiful acres in the heart of Olde Oakville, St. Mildred’s-Lightbourn School (SMLS) is a premier independent school for girls from JK through to Grade 12. Our mission is to engage each girl in a personalized, real-world learning experience where she explores her unique pathways within a nurturing...

  • Digital Content Strategist

    3 weeks ago

    Oakville, Ontario, Canada CandyBox Marketing Full time

    CandyBox Marketing is seeking a highly skilled Digital Content Strategist to join our team. As a Senior Social Media Manager, you will be responsible for creating and executing social media strategies that drive engagement and conversions.Key ResponsibilitiesDevelop tailored social media schedules that align with client objectives, audience, and brand...

  • Digital Marketing Executive

    8 months ago

    Oakville, Canada ETET OAKVILLE Full time

    **Responsibilities** - Design, build and maintain our social media presence - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) - Identify trends and insights, and optimize spend and performance based on the insights - Brainstorm new and creative growth strategies - Plan, execute, and measure...