Ecommerce Lead

2 weeks ago


London, Ontario, Canada Mountain Warehouse Full time

Role Overview


Mountain Warehouse's eCommerce business is a high growth, international operation that significantly contributes to total group revenue via direct-to-consumer websites, third-party marketplaces and digital concessions.

North America is our second largest region with sales of $120M CAD across 60 stores & online. Canada is our central player in a global operation worth $520M CAD. eCommerce comprises a third of this total, with sales now 4x what they were 3 years ago. And we're not stopping there


North American plays a central role to our overall eCommerce growth strategy and the position of
eCommerce Lead will be a critical driver of insights & strategy in this market.

This role has a primary focus on the customer journey and requires a deep working knowledge of digital trends & commercial key performance indicators.

You will have a direct impact in driving growth strategies in the region in partnership with teams across the organization, as well as innovating across operational hurdles.

We're looking for a bright, analytical & entrepreneurial individual to build their career with us. This role is remote but supported by a 50+ member eCommerce team.

The role is best suited to a self-motivated, results-driven individual with an interest in the outdoors and a penchant for discovering the market's untapped potential.


What you'll be doing

  • Support marketing operations with 360degree campaigns across channels & sites with a comprehensive strategy & postcampaign analysis
  • Optimize the onsite experience via taxonomy, search, design enhancements & build the future state roadmap alongside key stakeholders
  • Leverage 3rd party software to dynamically merchandise the site & drive onsite conversions
  • Develop the marketing calendar & promotional cadence in partnership with buying & brand teams
  • Research site optimization opportunities and present wellanalyzed proposals to support A/B testing & enhancements
  • Project manage marketspecific initiatives alongside UX/development/brand teams seeing the project from conception to implementation
  • Support daytoday operations in North America, but serve as the Canadian market expert with a deep knowledge of the competitive space, industry & consumer trends

We would love to meet someone with

  • 35 years Canadianmarket eCommerce experience, preferably within multichannel retail in a marketing/merchandising focused role
  • Working knowledge of Google Analytics, with Search Console, Ads & Merchant Center a plus
  • Experience with large sku counts, diverse assortments, and/or vertical retail
  • Outstanding problemsolving capabilities, particularly in contexts with loosely defined structure or scope
  • Ease in drawing insights from data analysis across multiple sources & analyzing data utilizing tools like Microsoft Excel & Power BI
  • Expert time management & a demonstrated ability to prioritize multiple projects and meet deadlines

What's in it for you?

  • A competitive salary & benefits package including comprehensive medical and dental benefits
  • Fulltime, remote work model with potential for periodic travel to the US & UK
  • Generous paid time off
  • A great product discount for you, family & friends


In 1997, we launched Mountain Warehouse to make the outdoors accessible to everyone by offering value for money product and exemplary customer service.


Our expansion since then has seen the brand grow and the product evolve, but the small family business that makes MW special has remained.

Great product is at the heart of everything we do.

As we expand internationally, we employ a team of dedicated diverse people to offer our valued customers the best possible experience when visiting our stores, shopping online and putting our range through its paces.

**_ Welcome to our journey_

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