Vice President, Digital Marketing and Demand

6 months ago

London, Canada StarTech.com Full time

**Job Summary**

**What you will be responsible for**:
**Team Leadership**:

- Promote open communication and feedback among team members, building resilience and facilitating change within the organization.
- Embody our value of being "One Team" where everyone's voice is valued and contributes to our collective success.

**Marketing Strategy & Execution**:

- Lead the marketing team in enhancing global brand preference and loyalty across industry sectors.
- Develop and implement a proactive marketing strategy to boost brand awareness and deliver added value to customers.
- Optimize customer communication channels for growth, leveraging various marketing channels while reducing customer acquisition costs.
- Collaborate cross-functionally to ensure consistent messaging and content alignment across all touchpoints.
- Strengthen relationships with end customers (IT Professionals) and drive improvements in messaging, pricing, merchandising, and user experience.
- Identify new growth opportunities and establish processes for effective campaign tracking and product launches.
- Conceptualize thought leadership initiatives to increase brand awareness and provide value to stakeholders.
- Implement processes to enhance quality and efficiency across brand marketing activities.
- Monitor customer and competitive trends to inform business strategies and uphold brand guidelines.

**Insights**:

- Utilize insights gathered by Business Analytics and Customer Success teams to develop actionable strategies for addressing customer needs.
- Leverage AI tools to gain deeper understanding of customer roles, products, problems, and interests.
- Forecast ROI on campaigns, monitor performance, and adjust strategies as necessary.
- Establish operational metrics and KPIs to improve marketing effectiveness.
- Develop communication strategies to engage segmented target audiences and build brand equity.
- Direct market research activities to inform market forecasts and reports.

**Web**:

- Lead digital platform development initiatives, including website content, ecommerce, community development, and website technology.
- Oversee metrics for web-related targets and growth, including lead generation, revenue, traffic, conversion rates, and engagement.
- Develop digital marketing strategies to enhance brand loyalty and engagement with prospective customers.

**Essential Qualifications**:

- 15+ years in sales, marketing or related field, including in positions of progressive responsibility, with experience marketing to global markets an asset.
- Experience, creating and executing an integrated marketing and communication strategies for complex technology solutions into B2B and/or B2C markets.
- Technology, manufacturing or distribution industry experience an asset.
- Ability to develop breakthrough marketing plans that build the business and brand, including hitting revenue targets.
- Demonstrated experience leveraging customer insights and understanding of how technical customers interact with digital content.

**Essential Knowledge and Skills**:

- Strong commercial awareness of the industry, including market share and key differentiators.
- Solid understanding of computer hardware, manufacturing, or related industries is preferred.
- Experience managing customer journeys through distribution partners and resellers, from initial awareness to post-sales service.
- Demonstrated expertise in content creation and management.
- Exceptional judgment with the ability to prioritize and address emerging issues effectively.
- Strong interpersonal skills for negotiation and influence across all organizational levels.
- Proficient in analytical thinking, problem-solving, and decision-making, with a collaborative and creative approach.
- Proven track record of growing revenue at scale through performance marketing in a B2B technology or services setting.
- Experience in day-to-day management of A/B testing strategies with a focus on long-term performance improvement and cost efficiency.

**Benefits & Perks**:

- Comprehensive Benefit Plan and RRSP/401K Matching
- Bonus Plan
- Competitive Vacation Policy
- Training and Development Program
- Paid Charity Day and Regular Company Fun Events
- Fitness Subsidy

**About us**

We are in the business of human-centered experiences starting with yours. We believe delivering on our promise of "hard-to-find, made easy" begins with an employee experience founded in opportunity, teamwork, empowerment, and curious minds always asking what if. Not only does our commitment to the exceptional deepen relationships with our partners and customers, it also ignites connection within our team.

  • Digital Marketing Specialist

    6 months ago

    London, Canada Arcane Digital Marketing Full time

    **Digital Marketing Specialist.** Our growing Digital Marketing team is passionate about creating world-class advertising campaigns for our client partners. Do you thrive running Search, Shopping, Performance Max, Display, Paid Social, and YouTube ad campaigns? We’re looking for an experienced Digital Marketing Specialist with a proven track record in...

  • Strategic Marketing Vice President

    4 weeks ago

    London, Ontario, Canada churchs chicken Full time

    Job SummaryThe Strategic Marketing Vice President will be responsible for leading the development and implementation of marketing strategies to drive business growth and revenue. This role will oversee the marketing team, providing guidance and direction to ensure alignment with organizational objectives.Key Responsibilities:• Develop and execute marketing...

  • Vice-president, Marketing and Product Strategy

    6 months ago

    London, Canada Veralto Global Full time

    **Position Summary** As a member of Trojan Technologies’ Senior Team, the Vice President of Marketing and Product Strategy will lead all aspects of marketing and product management and provide leadership to successfully develop and execute the company’s global marketing and product management strategy. They will be responsible for Trojan Technologies’...

  • Digital Operations and Client Success Lead

    3 weeks ago

    London, Ontario, Canada Digital Clicks Marketing Full time

    Job SummaryWe are seeking a highly skilled Digital Operations and Client Success Specialist to join our team at Digital Clicks Marketing.About the RoleThe ideal candidate will have a blend of digital marketing expertise, project management skills, and strong business acumen. They will be responsible for ensuring seamless execution of our services, aligning...

  • Digital Operations and Client Success Specialist

    3 weeks ago

    London, Canada Digital Clicks Marketing Full time

    Company Overview : Digital Clicks Marketing (“DCM”) is a Digital Agency that’s been delivering successful marketing strategies and solutions to clients across Canada for 15 years. At DCM, we pride ourselves on our collaborative culture and dedication to customer satisfaction. We seek a talented, driven professional to support our growth and commitment...

  • Digital Operations and Client Success Specialist

    3 weeks ago

    London, Canada Digital Clicks Marketing Full time

    Company Overview: Digital Clicks Marketing (“DCM”) is a Digital Agency that’s been delivering successful marketing strategies and solutions to clients across Canada for 15 years. At DCM, we pride ourselves on our collaborative culture and dedication to customer satisfaction. We seek a talented, driven professional to support our growth and commitment...

  • Digital Operations and Client Success Specialist

    3 weeks ago

    London, Canada Digital Clicks Marketing Full time

    Company Overview: Digital Clicks Marketing (“DCM”) is a Digital Agency that’s been delivering successful marketing strategies and solutions to clients across Canada for 15 years. At DCM, we pride ourselves on our collaborative culture and dedication to customer satisfaction. We seek a talented, driven professional to support our growth and commitment...

  • Vice President, Residential and Commercial Leasing

    5 months ago

    London, Canada Prime Management Group Full time

    Sifton Properties Limited stands out in Canada’s real estate landscape, consistently recognized as one of “Canada’s Best Managed Companies” and awarded one of “Canada’s 50 Best Employers.” Sifton understands and appreciates the uniqueness of every milestone in their customers' lives, which has inspired them to build better communities. Since...

  • Digital Operations and Business Growth Specialist

    3 weeks ago

    London, Ontario, Canada Digital Clicks Marketing Full time

    Job OverviewWe are seeking a talented Digital Operations and Business Growth Specialist to support our growth and commitment to excellence.Key Responsibilities:Digital Marketing ExpertiseLeverage your digital marketing experience to understand client needs and support implementing our services.Utilize business insights to engage with and optimize the use of...

  • Vice President Commercial Properties

    3 months ago

    London, Canada BlueStone Properties Inc Full time

    Do you love commercial property management and negotiating leases? Are you looking for the opportunity to oversee a great team in a growing Certified Great Place to Work®? If so, come join the BlueStone, where we invest in our people and properties! We have been an industry leader in property management, construction, and development for three generations....

  • Demand Generation

    6 months ago

    London, Canada Trudell Medical International Full time

    **Responsibilities Include**: **Content Creation** - Collaborate with industry thought leaders, global and regional marketing colleagues, and agency partners to produce compelling written and visual content including, but not limited to, blog articles, social and web content, case studies, and white papers - Partner with internal team, stable of agencies,...

  • Digital Operations and Client Success Strategist

    3 weeks ago

    London, Ontario, Canada Digital Clicks Marketing Full time

    About the RoleWe are seeking a highly skilled Digital Operations and Client Success Specialist to join our team at Digital Clicks Marketing. As a key member of our operations team, you will play a pivotal role in ensuring the seamless execution of our services, aligning project workflows with client needs, and supporting business growth through intelligent...

  • Digital Marketing Coordinator

    6 months ago

    London, Canada Sparks Marketing Communications Full time

    Digital Marketing Coordinator Meet the consumer experience agency. Sparks Marketing Communications works with brands who share our passion for providing the best experience for consumers at every touchpoint. We execute on a variety of marketing tactics - including experiential, traditional, digital and social media. About this role: Sparks is seeking a...

  • Digital Operations and Client Success Specialist

    4 weeks ago

    London, Ontario, Middlesex, Canada Digital Clicks Marketing Full time

    Company Overview: Digital Clicks Marketing (“DCM”) is a Digital Agency that’s been delivering successful marketing strategies and solutions to clients across Canada for 15 years. At DCM, we pride ourselves on our collaborative culture and dedication to customer satisfaction. We seek a talented, driven professional to support our growth and commitment...

  • Vice President

    1 month ago

    London, Canada John Aarts Group Ltd. Full time

    J-AAR is forging a future as a premier construction leader in Canada, rooted in the founding vision of John and Loralee Aarts in 1982 with a commitment to foster an environment where everyone can achieve their full potential, supported by the belief in others more than they believe in themselves. We empower our team members to unlock their full potential on...

  • Healthcare Vice President of Sales

    6 months ago

    London, Canada NTT DATA Full time

    **Req ID**: 239779 We are currently seeking a Healthcare Vice President of Sales - Flexible Location: Ontario to join our team in Markham, Ontario (CA-ON), Canada (CA). With over 50 years of healthcare industry insights, NTT DATA approaches health as more than just the absence of illness. We pursue the goal of proactive prevention through the right...

  • Vice President Business Development

    4 weeks ago

    London, Canada Buckland Full time

    Who we are For over 70 years Buckland has been working to help companies across the world experience global trade in a better way. Buckland employs a unique approach to global trade that focuses on combining trusted technologies and talented people that know how to use them. As a customer-focused company, Buckland provides customers with a single source of...

  • Sales Leadership Position Director, Business Development

    4 weeks ago

    London, Ontario, Canada Integrated Marketing Platform Full time

    The CompanyIntegrated Marketing Platform Inc. is a pioneering force in the marketing industry, offering a groundbreaking approach that significantly reduces marketing costs while delivering exceptional integrated marketing strategies.The PositionThe highly motivated Sales Leadership Position will be responsible for leading senior-level B2B sales and driving...

  • Vice President, Children's Hospital

    2 months ago

    London, Canada Victoria Hospital Full time

    **Who We Are**: London Health Sciences Centre (LHSC) is a world-class academic health sciences centre located in the southwestern Ontario city of London. Children’s Hospital at London Health Sciences Centre (LHSC) provides tertiary paediatric care in Western Ontario and is one of only four such hospitals in the province. Founded in 1922, it acquired its...

  • Digital Marketing Specialist

    6 months ago

    London, Canada Huron University College Full time

    **DIGITAL MARKETING SPECIALIST** Huron is unique to post-secondary institutions in Canada. With the aim to redefine Liberal Arts education, Huron is creating a university experience unlike any other that prioritizes ethical leadership and community engagement, as much as the pursuit of academic achievement. As the founding institution of Western...