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Vice President, Digital Marketing and Demand

3 months ago

London, Ontario, Canada StarTech Full time

Job Summary

What you will be responsible for:

Team Leadership:

  • Promote open communication and feedback among team members, building resilience and facilitating change within the organization.
  • Embody our value of being "One Team" where everyone's voice is valued and contributes to our collective success.

Marketing Strategy & Execution:

  • Lead the marketing team in enhancing global brand preference and loyalty across industry sectors.
  • Develop and implement a proactive marketing strategy to boost brand awareness and deliver added value to customers.
  • Optimize customer communication channels for growth, leveraging various marketing channels while reducing customer acquisition costs.
  • Collaborate crossfunctionally to ensure consistent messaging and content alignment across all touchpoints.
  • Strengthen relationships with end customers (IT Professionals) and drive improvements in messaging, pricing, merchandising, and user experience.
  • Identify new growth opportunities and establish processes for effective campaign tracking and product launches.
  • Conceptualize thought leadership initiatives to increase brand awareness and provide value to stakeholders.
  • Implement processes to enhance quality and efficiency across brand marketing activities.
  • Monitor customer and competitive trends to inform business strategies and uphold brand guidelines.

Insights:

  • Utilize insights gathered by Business Analytics and Customer Success teams to develop actionable strategies for addressing customer needs.
  • Leverage AI tools to gain deeper understanding of customer roles, products, problems, and interests.
  • Forecast ROI on campaigns, monitor performance, and adjust strategies as necessary.
  • Establish operational metrics and KPIs to improve marketing effectiveness.
  • Develop communication strategies to engage segmented target audiences and build brand equity.
  • Direct market research activities to inform market forecasts and reports.

Web:

  • Lead digital platform development initiatives, including website content, ecommerce, community development, and website technology.
  • Oversee metrics for webrelated targets and growth, including lead generation, revenue, traffic, conversion rates, and engagement.
  • Develop digital marketing strategies to enhance brand loyalty and engagement with prospective customers.

Essential Qualifications:

  • 15+ years in sales, marketing or related field, including in positions of progressive responsibility, with experience marketing to global markets an asset.
  • Experience, creating and executing an integrated marketing and communication strategies for complex technology solutions into B2B and/or B2C markets.
  • Technology, manufacturing or distribution industry experience an asset.
  • Ability to develop breakthrough marketing plans that build the business and brand, including hitting revenue targets.
  • Demonstrated experience leveraging customer insights and understanding of how technical customers interact with digital content.

Essential Knowledge and Skills:

  • Strong commercial awareness of the industry, including market share and key differentiators.
  • Solid understanding of computer hardware, manufacturing, or related industries is preferred.
  • Experience managing customer journeys through distribution partners and resellers, from initial awareness to postsales service.
  • Demonstrated expertise in content creation and management.
  • Exceptional judgment with the ability to prioritize and address emerging issues effectively.
  • Strong interpersonal skills for negotiation and influence across all organizational levels.
  • Proficient in analytical thinking, problemsolving, and decisionmaking, with a collaborative and creative approach.
  • Proven track record of growing revenue at scale through performance marketing in a B2B technology or services setting.
  • Experience in daytoday management of A/B testing strategies with a focus on longterm performance improvement and cost efficiency.

Benefits & Perks:

  • Comprehensive Benefit Plan and RRSP/401K Matching
  • Bonus Plan
  • Competitive Vacation Policy
  • Training and Development Program
  • Paid Charity Day and Regular Company Fun Events
  • Fitness Subsidy

About us
We are in the business of human-centered experiences starting with yours.

We believe delivering on our promise of "hard-to-find, made easy" begins with an employee experience founded in opportunity, teamwork, empowerment, and curious minds always asking what if.

Not only does our commitment to the exceptional deepen relationships with our partners and customers, it also ignites connection within our team.