Director of CRM and Lifecycle Marketing

6 months ago

London, Canada Northern Full time

**About Northern**

Headquartered in London, Ontario, Northern is an integrated digital solutions agency that specializes in helping leading Retail and Public Service brands navigate digital change. Leveraging our industry expertise and deep understanding of our clients’ businesses, we collaborate to design, create, and enable tailored digital experiences that drive growth. We have strategically assembled a group of innovators who have a passion for technology, design, and improving digital experiences.

**What We’re Looking For**

Northern is looking for a **Director of CRM and Lifecycle Marketing**

If you have a passion for digital marketing, are a leader that would love to be actively engaged with a fantastic digital marketing team and possess a track record of success in CRM and lifecycle marketing, we want to hear from you

**Benefits of Becoming a Northerner**

In exchange for your talent and expertise, Northern is committed to providing:

- Benefits plan, including a Health Spending Account
- Wellness Program & LifeWorks EAP
- Fitness Reimbursement Program
- Vet Care Program
- RRSP Matching
- Profit-Sharing Performance Bonuses
- Endless Professional Growth Opportunities
- Delicious Meals & Company Social Events
- Free Onsite Parking
- Referral Bonus Program
- Flexible work environment - so you can work where & when you work best
- Allowance to help set up home office

Just to name a few...

**Duties & Responsibilities**
- Provide **oversight and strategic direction** for our portfolio of digital marketing clients, ensuring the department is meeting performance objectives and utilizing proper **lifecycle marketing strategies and tactics**:

- Hold the team **accountable for high-quality deliverables**, including defining and enforcing quality standards and reviewing outputs for optimal results
- Lead** segmentation strategies** to increase engagement and reduce churn.
- **Collaborate** with senior SEO strategists to** increase organic traffic **and **online visibility.**:

- Work **collaboratively** with other departments,such as creative, paid media & advertising, project management, CRO, and web development to **ensure a unified approach to client projects.**:

- **Organize and deliver** training sessions and workshops for the marketing team on industry best practices, industry trends and creative thinking techniques.
- **Manage** the **hiring, resource allocation, performance**, and **professional development **within the team.
- Drive process** optimization** to increase the speed and agility of our teams

**Knowledge, Education & Experience Required**
- **8+ years of relevant marketing experience**, preferably in B2C and eCommerce
- **Minimum 3 years** experience in a **management **role
- Strong **understanding of SEO strategies and tactics**, as well as the impact of SEO to a digital experience
- Strong analytical, organizational, and problem-solving skills
- **Experience** with **attribution platforms** such as TripleWhale, North Beam, Google Analytics
- A College diploma, University degree, or relevant job-related experience. We welcome highly experienced, self-taught, and self-motivated learners who express a strong passion for digital marketing
- Demonstrated knowledge of CASL, CAN-SPAM, and GDPR compliance
- **Proficiency** with **customer data management, measuring channel metrics** and performance, and monitoring deliverability

Since its founding in 2015, Northern has grown to nearly 200 employees, helping leading brands across North America navigate digital transformation.

Northern is positioned as a leader in the performance advertising industry as a Facebook Marketing Partner and Google Premier Partner —awarded to only 3% of agency partners in Canada. Our campaigns with leading brands in North America have been recognized as best in class through the Google Premier Partner Awards, Search Engine Land Awards, and the Canadian Search Awards.

Northern’s continued growth, strengthened by our strong company culture, has led to multiple recognitions by Great Place to Work® Canada including Best Workplaces in Canada, Ontario, for Women, for Hybrid Work, and more.

**Equity and Diversity

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