Category Product Marketer-hybrid

2 weeks ago

London, Ontario, Canada Clinical Research Dental Full time
We are looking for an enthusatsic, outgoing, marketing-savvy person to join our marketing team as our Category Product Marketer.

This individual will focus on developing growth strategies and brand awareness across their assigned portfolio, while increasing market penetration, profitability and performance for each brand and product they represent.

The Category Product Marketer is responsible for building and executing marketing plans and creative campaigns for integrated marketing initiatives across all marketing channels and acts as the CRD Marketing partner in all partner brand conversations.


This position reports directly to the CRD Marketing Director and is responsible for the Whitening, Hygiene and Endodontic product portfolios.


Strategic Marketing Planning & Execution

  • Develop the annual marketing plans, goals and objectives for the assigned category portfolio consisting of integrated campaigns across all marketing channels.
  • Partner crossfunctionally with Commercial team leadership, product managers and finance to develop key financial measurements for the products and brands in the portfolio to meet or exceed the business, sales, and margin targets, and provide direction on sales & purchase forecasts.
  • Develop customerfocussed content and communication, based on customer insights, partnersupplied content, research, and competitive analysis; maintain a strong understanding of the competition and CRD's competitive positioning.
  • Participate in the development of buyer personas and development of related scripts to support our sales and customer success teams during every part of the buying journey.
  • Communicate effectively with both internal and external seniorlevel management to properly relay key features and benefits of new and existing products and services.
  • Act as the Marketing Liaison to all brands in your portfolio and their respective marketing and product teams. Regularly attend partner business and sales meetings and participate in product training.
  • Work in conjunction with other Marketing team members to develop the quarterly marketing calendars for your product lines, providing product focus, content copy and design direction.
  • Coordinate annual competitive promotional pricing schedules in accordance with brand guidelines and competitive market pricing trends.

Creative Campaign Development and Delivery

  • Assist and champion the development of creative ideas and concepts for marketing tools delivered across traditional and digital marketing channels.
  • Work in conjunction with other Marketing team members to develop the quarterly digital marketing calendars for your product lines, providing product focus, content copy and design direction.
  • Coordinate annual competitive promotional pricing schedules in accordance with brand guidelines and market trends.
  • Write, edit or curate supplied content and provide copyediting and message positioning assistance to technical and clinical content developers.
  • Work with internal and external designers to deliver consistent onbrand supporting visuals for use across all channels, in various formats.
  • Develop and maintain website product page content and catalogues for all portfolio products.
  • Develop and maintain educational content for internal team training purposes, in cooperation with our Clinical Advisor leadership, and inside education and clinical resources.
  • Manage and monitor all portfolio product promotions and performance in the ecommerce sales channel utilizing our web commerce platform, Shopify Plus.

Education/Training

  • Participate in quarterly (MPE) dental product, technique, and sales training sessions.
  • Keep current with dental industry (our products and other competitor's products entering the market) as well as with the various dental techniques and terminology as it relates to products in the assigned portfolio.

Analytics & Analysis

  • Utilize various analytics tools to define, track and monitor customer segments for the delivery of a more personalized and relevant customer experience and offer set.
  • Working closely with the Digital Performance Manager, develop a set of Key Performance Indicators to track the success of individual marketing programs or campaigns.
  • Regularly audit portfolio product's page performance across product websites, online catalogues, and in search engine results.
  • Lead quarterly business review meetings on portfolio performance with the stakeholders across the greater commercial team, including sales, marketing, customer service and product management.

Qualifications:

  • Minimum 4 6 years experience in a marketing, product marketing, digital marketing, product management or brand management role.
  • Strong digital acumen with proven proficiency using social media platforms, content management systems, and paid ad platforms (social and PPC). Familiarity with ecommerce platforms a plus.
  • Effective organizational and project management skills, with strong

  • Associate Iii Product Manager

    2 weeks ago

    London, Ontario, Canada McCormick & Company Full time

    McCormick Canada continues its long track record of growth and is a respected leader in the spice, seasoning, flavouring and specialty food industry. Our consumer products division serves retail grocery customers and emerging channels with Club House, Billy Bee and McCormick products, while our Custom Flavour Solutions division serves food service...

  • Buyer - Electrical Components - Hybrid

    2 weeks ago

    London, Ontario, Canada Trojan Technologies Full time

    Every person is unique, but we all have something in common: the need for safe, clean water. And it's only by bringing together people with diverse ideas, perspectives, and backgrounds that we can solve the complex water problems of our changing world.Trojan is proud to be a Water Quality company in Veralto (NYSE:VLTO). Imagine a world where everyone has...

  • Mcs Product Marketing Manager

    2 weeks ago

    London, Ontario, Canada Cytiva Full time

    Be part of something altogether life-changingWorking at Cytiva in the Life Sciences industry means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies.At...

  • Vp, Marketing and Product Strategy

    2 weeks ago

    London, Ontario, Canada Trojan Technologies Full time

    This is an on site role working at our London, ON facility. Relocation assistance is offered.At Trojan Technologies, we believe there's nothing more essential than delivering clean water to the world. That's especially true in this critical moment, when the world's supply of clean water is under substantial stress due to industrialization, increasing demand,...

  • Vice-president, Marketing and Product Strategy

    2 weeks ago

    London, Ontario, Canada Veralto Global Full time

    Position SummaryAs a member of Trojan Technologies' Senior Team, the Vice President of Marketing and Product Strategy will lead all aspects of marketing and product management and provide leadership to successfully develop and execute the company's global marketing and product management strategy. They will be responsible for Trojan Technologies' strategic...

  • Marketing Manager

    2 weeks ago

    London, Ontario, Canada Columbia Sportswear Company Full time

    Hybrid work schedule Benefit Plan including Health, Dental, Life Insurance and Disability Additional Paid Time Off (floater days, volunteer days, outdoor day) Company Pension Plan Retirement Savings Plan (RSP) Annual bonus opportunity DEI and Employee Resource Groups Generous Employee Friends and Family discountsPosition: Marketing Manager - Mountain...

  • Product Manager

    2 weeks ago

    London, Ontario, Canada Trojan Technologies Full time

    At Trojan Technologies, we believe delivering clean water to the world is critical. Water is the world's most precious resource, with the supply of clean water under substantial stress due to industrialization, increasing demand, and rising biological and chemical contamination. Our mission is to ensure greater water confidence and environmental stewardship...

  • Marketing Sales Support Specialist

    2 weeks ago

    London, Ontario, Canada Canada Life Assurance Company Full time

    Marketing Sales Support Specialist**Description: - Permanent Full Time- Reporting to the Assistant Manager, LifeLine, you would be responsible for providing special quotes, inforce illustrations, competitive information and concept support to wholesalers, advisors, and clientsAccountabilities: Provide Term, UL and Par special quote support for all...

  • Director of Product, New Business

    2 weeks ago

    London, Ontario, Canada CARFAX Canada Full time

    Working HereAt CARFAX Canada, we're more than just obsessed with cars. We're obsessed with data and using it to help millions of Canadians buy, sell and maintain cars - but you can learn that on our website. Let's talk about the sweet perks you'll get when working here (i.e. what you actually want to know): Some days you'll be taking in-house leadership...

  • Marketing Specialist

    2 weeks ago

    London, Ontario, Canada Canada Life Assurance Company Full time

    Job Description:_ This position can be located in either Winnipeg or London_The marketing specialist is responsible for developing marketing strategies for advisor, plan sponsor, and plan member audiences. The marketing specialist will create plans that reach the audiences with compelling messages developed to promote the product or service and reinforce...

  • Head of Marketing

    2 weeks ago

    London, Ontario, Canada TechAlliance of Southwestern Ontario, London Economic Development Corporation Full time $115,032 - $134,199

    Director, International Recruitment and Market Development Requisition Title Director, International Recruitment and Market Development Campus Location London Department Fanshawe International (PRT) Working at Fanshawe College Fanshawe College is committed to the principles of hybrid work and may offer this option to employees whose work can be performed...

  • Sales and Marketing Assistant

    2 weeks ago

    London, Ontario, Canada TechShare Group - Avocado Full time

    TechShare and AvocadoTechShare is a leading Salesforce development and implementation agency in Southwestern Ontario. We have a growing team dedicated to our flagship software, 'Avocado', a Recreation and Member Management solution built on Salesforce. Avocado is already used by YMCAs across North America and our goal is to see Avocado in _every_ YMCA across...

  • Salesforce Product Manager

    2 weeks ago

    London, Ontario, Canada Encore Auctions Full time

    We are Encore Auctions, London"s largest online auction of returned items and undeliverable freight. We"re also so much more...We are a dynamic, high-energy environment with a customer focused attitude when it comes to service. In our quest to improve our customer experience and overall efficiency we"ve found the need for a new role. The Salesforce Product...

  • Digital Marketing Specialist

    2 weeks ago

    London, Ontario, Canada GoodLife Fitness Full time

    Digital Marketing Specialist - Email Who is a Digital Marketing Specialist - Email?Reporting to the Supervisor of Digital Marketing, the Digital Marketing Specialist – Email is responsible for translating GoodLife's marketing strategy into effective marketing emails. The Specialist is responsible for the creation of compelling marketing brand and...

  • Production Associate

    2 weeks ago

    London, Ontario, Canada Cintas Full time

    Requisition Number: 147635Cintas is seeking a Production Associate - Utility IV - 2nd Shift to support the Rental Division. This position is responsible for performing a variety of production jobs as directed by the shift supervisor. The tasks for this position may include participating in the loading or unloading of trucks, preparing or staging material and...

  • Associate Marketing Intern

    2 weeks ago

    London, Ontario, Canada tbk Creative Full time

    The Basics:Company HQ:London, ONWage:Provincial MinimumWork Location:London, ON or RemoteStart Date:Winter 2023 (January - April 30)Type of Work/Status:Part-time; HourlyReports to:Amanda Wolfe, VP MarketingDBetterWork Better Be Better:The Associate Marketing Intern is an enthusiastic self-starter with a passion for marketing through hands-on practice. The...

  • Marketing Specialist

    2 weeks ago

    London, Ontario, Canada CARFAX Canada Full time

    About UsWorking HereAt CARFAX Canada, you're not just another employee. You're a critical contributor to the big picture and rely on data when making important decisions. You have a future focused mindset and are motivated to grow with us. You don't settle for what's quick and easy because you value quality You know that the best teams are built on trust, so...

  • Product Manager

    2 weeks ago

    London, Ontario, Canada ZTR Full time

    Join us in Advancing the Environmental Global Impact within the Rail IndustryZTR is a leading global railway technology company that modernizes and digitally connects railway rolling stock to help our clients create transformational environmental and operational efficiencies. Our solutions and services have been provided for decades across the world and are...

  • Product Manager, Autovance

    4 weeks ago

    London, Ontario, Canada Quorum Information Technologies Inc Full time

    Location - RemoteReports to - Group Product ManagerJob type - Must be able to work Full time (40 hours/week)Quorum is currently looking for a Product Manager to join our growing team.We're on a mission to transform car dealership operations across North America through innovative software (SaaS) and services that enrich the customer journey and drive...

  • Product Manager, Autovance

    1 month ago

    London, Ontario, Canada Quorum Information Technologies Inc Full time

    Location - RemoteReports to - Group Product ManagerJob type - Must be able to work Full time (40 hours/week)Quorum is currently looking for a Product Manager to join our growing team.We're on a mission to transform car dealership operations across North America through innovative software (SaaS) and services that enrich the customer journey and drive...