Empower Canadian Business Growth with Dynamic Product Marketing

6 days ago


Old Toronto, Canada Float Financial Solutions Inc. Full time
Job Title: Senior Product Marketing Manager

Estimated Annual Salary: $120,000 - $150,000

About Float Financial Solutions Inc.

Float is a pioneering financial services company on a mission to simplify finance for Canadian businesses. Our innovative platform empowers companies to streamline spending and optimize cash flow, enabling them to focus on growth and success.

Senior Product Marketing Manager Role

We seek an experienced and dynamic Senior Product Marketing Manager to lead our portfolio of financial products and services. This pivotal role requires collaboration across Product, Sales, Customer Experience, Risk and Compliance, and Marketing teams to launch and scale adoption for brand-new products that drive customer growth and contribute to Float's ambitious objectives.

This position involves defining and executing go-to-market strategies, driving product adoption through thoughtful content and campaigns, leveraging data and research to inform approaches, and acting as a cross-functional liaison to equip GTM teams with product knowledge and content. The ideal candidate will craft compelling narratives, distill quantitative and qualitative data into impactful stories, and identify expansion opportunities to grow mature customers' business with Float.

Requirements and Qualifications
  • 5+ years of product marketing experience with direct accountability for key business outcomes
  • Proven track record of managing launches and major GTM projects
  • Experience in the financial services industry is highly valued
  • Customer-obsessed and data-oriented approach to product marketing
  • Strong ability to work collaboratively and cross-functionally
  • Excellent communication and storytelling skills
Benefits
  • Competitive compensation package
  • Flexible work hours and time off
  • Autonomy to make a meaningful impact in a small team environment
  • Opportunity to learn from and work with a world-class team
  • A personal Float card with a quarterly stipend
  • A dog-friendly office


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