Strategic Product Marketing Leader

2 days ago

Old Toronto, Canada Homebase Full time

We are seeking an experienced Strategic Product Marketing Leader to join our team at Homebase.

As a key member of our marketing team, you will play a critical role in understanding, building for, and communicating with our 150,000+ small business customers. You will lead our product marketing efforts, defining audience segments and launching new payroll and team management tools that meet their needs.

With over 7 years of experience in product marketing, ideally within a B2B SaaS company, you will possess the skills and expertise to think strategically and translate complex technical concepts into simple, compelling value propositions. Your analytical skills will enable you to leverage data to make informed decisions and optimize marketing efforts.

You will be responsible for leading the development and execution of go-to-market strategies for new product launches and feature updates, ensuring alignment with local business needs and company goals. Additionally, you will define and refine product positioning and messaging that resonates with local business owners and operators.

Our ideal candidate will have excellent communication and interpersonal skills, with a proven ability to collaborate cross-functionally with product, sales, and marketing teams. They will also be an innovative problem solver with a passion for solving customer problems and a knack for finding creative ways to communicate product benefits.

In this role, you will work closely with our Product, Creative, Sales, and Support teams to create personalized experiences for different segments to drive awareness and adoption of products you launch. You will also partner with our sales team to create compelling sales tools, presentations, and training that enable them to effectively communicate the value of Homebase's solutions.

Homebase is committed to fostering a welcoming space where every employee can be their full selves. We take pride in our diverse perspectives, which empower us to build the best-in-class platform for small businesses and hourly shift workers.

We offer a competitive salary of $170,000 per year, plus a range of benefits including a 401(k) program with 4% company match, employer-supplemented medical, dental, and vision insurance plans, 20 days of accrued PTO, annual paid holidays, and paid volunteer time off. We also provide continued learning and development stipends, paid life insurance, short- and long-term disability coverage, paid parental leave, commuter benefits, flexible spending account options, top-of-the-line equipment, and stipends for workspace setup. Work from home options are available on Monday, Thursday, and Friday, and meals are provided at our vibrant workspaces.

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