Financial Solutions Product Marketing Leader

2 weeks ago

Old Toronto, Canada Float Financial Solutions Inc. Full time
Unlock Growth with Float

We are seeking an experienced Senior Product Marketing Manager, Financial Services to join our team at Float Financial Solutions Inc.

About the Role:

  • Define and Execute GTM Strategy: Collaborate with senior leaders to craft go-to-market strategies that unlock Float's next stage of growth, creating and refining positioning, messaging, pricing, and packaging to drive conversion and move the needle on core business metrics.
  • Drive Product Adoption: Partner with Product to drive adoption of new and existing Float products through thoughtful education content, enablement, and integrated multi-channel campaigns.
  • Leverage Data and Research: Conduct research and competitive analysis to inform GTM approaches, leveraging data and insights to ensure Float's offerings are competitive and differentiated.
  • Act as Cross-Functional Liaison: Equip GTM teams with the product knowledge, content, and training they need to sell effectively and drive adoption.
  • Craft Compelling Narratives: Distill quantitative and qualitative data into impactful product narratives that resonate with customers and the wider market, showcasing how Float's products solve key problems for our target audience.
  • Identify Expansion Opportunities: Proactively identify opportunities to grow mature customers' business with Float, using a strategic lens to develop segmentation and targeted journeys that help the greatest number of users uncover relevant value-add products and services.

Your Background:

  • You have 5+ years of experience in product marketing, with at least 2 years in fintech or financial services.
  • You're customer-obsessed and data-oriented, taking a detailed, customer-centric approach to product marketing.
  • You excel in working with teams across different domains, such as sales, product, and customer success, to ensure a cohesive and integrated approach to product marketing.

We Offer:

  • A competitive salary of $120,000 - $150,000 per year.
  • Flexible work hours and time off when you need to recharge.
  • A small team environment with lots of autonomy to make an impact.
  • The opportunity to work with and learn from a world-class team.
  • A personal Float card with a quarterly stipend to spend on what matters most to you.
  • A dog-friendly office.

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