Senior Product Marketing Manager
2 weeks ago
Float Financial Solutions is on a mission to simplify finance for Canadian businesses, empowering them to eliminate complexity and unlock new opportunities.
Through our innovative platform, we enable businesses to streamline spending and optimize cash flow, so they can focus on what matters most: growth.
As one of Canada's fastest-growing companies and top-rated startups, we're customer-obsessed, passionate, and entrepreneurial, with a team that includes leaders from Uber, Shopify, Top Hat, Ritual, Ada, and more.
About the RoleWe're looking for a growth-minded product marketing manager with a blend of technical and creative skills and a passion for experimentation to champion our small business strategy at Float Financial Solutions.
You will report to the Director of Product Marketing and be an integral part of an ambitious cross-functional growth team composed of marketers, product managers, and engineers.
Key Responsibilities:- Design and build comprehensive cross-channel campaigns and always-on flows for the post-acquisition customer lifecycle, ensuring alignment with core PLG objectives and metrics.
- Create engaging content and communications that resonate with our ICP, driving engagement and action through every touchpoint.
- Utilize data analytics and marketing automation tools to better understand user journeys, segment audiences, and deliver personalized experiences that enhance customer experience and achieve business outcomes.
- Collaborate with cross-functional teams to rapidly iterate on user experiences that drive activation and adoption, while planning marketing activities in alignment with broader business goals and customer needs.
- Generate and test hypotheses using A/B tests and other experiments to determine the effectiveness of lifecycle strategies.
Don't meet every single requirement? If you're excited about this role and you strongly align with our values but your past experience doesn't align perfectly, we encourage you to apply anyway.
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