Senior Product Marketing Manager, Financial Services
2 weeks ago
We're on a mission to simplify finance for Canadian businesses, empowering them to eliminate complexity and unlock new opportunities.
Through our innovative platform, Float enables businesses to streamline spending and optimize cash flow, so they can focus on what matters most: growth.
We're a customer-obsessed, passionate, and entrepreneurial team, with a culture based on feedback and a decentralized decision-making process.
Join us in shaping the future of business finance, and help us build the best modern financial institution in Canada.
Role OverviewWe're looking for an experienced and dynamic Product Marketing Manager to own our portfolio of innovative financial products and services.
This pivotal role will involve collaborating with senior leaders, partnering across Product, Sales, Customer Experience, Risk and Compliance, and Marketing to launch and scale brand new products that drive customer LTV, contribute to our ambitious growth goals, and reshape Float's position in the B2B landscape.
Responsibilities- Define and Execute GTM Strategy: Collaborate with senior leaders to craft go-to-market strategies that unlock Float's next stage of growth, creating and refining positioning, messaging, pricing, and packaging to drive conversion and move the needle on core business metrics.
- Drive Product Adoption: Partner with Product to drive adoption of new and existing Float products through thoughtful education content, enablement, and integrated multi-channel campaigns.
- Leverage Data and Research: Conduct research and competitive analysis to inform GTM approaches, leveraging data and insights to ensure Float's offerings are competitive and differentiated.
- Act as Cross-Functional Liaison: Equip GTM teams with the product knowledge, content, and training they need to sell effectively and drive adoption.
- Craft Compelling Narratives: Distill quantitative and qualitative data into impactful product narratives that resonate with customers and the wider market.
- Identify Expansion Opportunities: Proactively identify opportunities to grow mature customers' business with Float, using a strategic lens to develop segmentation and targeted journeys.
- 5+ years of product marketing experience, with at least 2 years in fintech or financial services.
- Passion for disruption and creating change in Canada's financial system or business landscape.
- Customer-obsessed and data-oriented approach to product marketing.
- Tenacious and results-driven, with a one-team mentality and a track record of cross-functional partnership.
- Excellent communication skills, with the ability to craft compelling narratives and persuasive arguments.
- Constantly learning and growing, with a quick study and a willingness to make mistakes and grow from failure.
- Owner mentality, with a high bar for excellence and a culture of fostering a culture of excellence.
- Competitive compensation and total rewards.
- Flexible work hours and time off.
- Small team with lots of autonomy to make an impact.
- Opportunity to work with and learn from a world-class team.
- A personal Float card with a quarterly stipend.
- Dog-friendly office.
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Old Toronto, Canada Float Financial Solutions Inc. Full timeAbout FloatFloat is on a mission to simplify finance for Canadian businesses, empowering them to eliminate complexity and unlock new opportunities. Through our innovative platform, Float enables businesses to streamline spending and optimize cash flow, so they can focus on what matters most: growth. As one of Canada’s fastest growing companies and...
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