Demand Generation Marketing Manager

3 days ago

Ottawa, Ontario, Canada Recollective Full time
Job Title: Demand Generation Marketing Manager

Recollective Inc. is a leading provider of online research software for conducting qualitative research studies and fostering strategic customer insight communities.

We are seeking a Demand Generation Marketing Manager to develop and implement strategies to generate leads and revenue for the company.

Key Responsibilities:
  • Execute marketing programs that capture and nurture marketing leads across multiple channels.
  • Identify new marketing activities that deliver a flow of marketing-qualified leads while monitoring ROI and optimizing CAC.
  • Support the forecasting of lead generation targets.
  • Directly manage the paid social, paid search, and retargeting channels.
  • Inbound SDR Management; help guide SDR campaigns, set goals for conversion of leads to opportunities, manage and develop the team.
  • Budget Management; track marketing campaign ROI and adjust planned budget allocation in line with results and annual sales objectives.
  • Lead Management; track and manage lead lifecycle and conversion rates.
  • Monitor industry trends and stay up-to-date on new technologies and techniques.
  • Assist in landing page and content development to target customers throughout the customer lifecycle.
Requirements:
  • 4-6 years of experience in demand generation or a related field.
  • Proficiency in marketing automation and CRM software (such as Pardot, Mailchimp, and Salesforce).
  • Deep understanding of demand generation and a track record of owning campaigns and driving pipeline growth.
  • Strong analytical skills, with experience analyzing data and making data-driven decisions.
  • Knowledge of sales techniques and strategies.
  • Post-secondary degree in marketing or related field.
  • Experience in the market research industry is a plus.
  • Knowledge of data analysis and visualization tools, such as Tableau, is a plus.
What We Offer:
  • Competitive compensation and reward people based on performance.
  • Comprehensive health benefits including a generous healthcare spending account (Health, dental, vision, etc.).
  • 4 weeks' vacation, 3 personal days each year, and a flexible statutory holiday policy.
  • Recollective is an equal opportunity employer and welcomes applications from all qualified individuals.

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