Marketing Manager, Demand Generation Specialist

2 months ago

Ottawa, Ontario, Canada TechInsights Full time
The Opportunity

We are seeking a highly skilled Marketing Manager, Demand Generation to join our team at TechInsights. As a key member of our marketing team, you will be responsible for developing and executing integrated digital marketing programs for specific business segments.

Your primary focus will be on creating annual marketing plans and developing content that supports lead generation efforts. You will work closely with our Business Development team to drive marketing activities aimed at expanding business opportunities.

In collaboration with our marketing operations team, you will ensure timely execution of marketing initiatives, provide regular updates to stakeholders, and report on campaign performance throughout the program.

Key Responsibilities
  1. Develop and execute fully integrated marketing plans for allocated customer segments.
  2. Collaborate with Segment Leads and Product Marketing to drive targeted initiatives.
  3. Manage newsletters, including content and subscriber lists, with a focus on growing active user engagement.
  4. Build and manage integrated campaigns using digital advertising, social media, media partnerships, and email.
  5. Oversee the planning and execution of webinars and seminars, including processes and content.
  6. Track, report, and analyze marketing activities, providing weekly updates on email, advertising, and social media performance.
  7. Review campaign impact through platform analytics and provide regular updates to the Business Development, Sales, and Customer Engagement teams.
Requirements
  1. Post Secondary education in Marketing or related fields.
  2. 5+ years of B2B marketing experience in an information services industry or related field.
  3. 2+ years of experience with reporting in Salesforce.
  4. Motivated self-starter, with a strong drive for continuous learning and growth.
  5. Proficient in Microsoft Office (Excel, Word, PowerPoint).
  6. Basic HTML/CSS knowledge.
  7. Experience working cross functionally across organizations.
  8. Experience collaborating with sales and business development considered a strong asset.
Why Work with Us

We offer a competitive salary range of $85,000 - $100,000 CAD, flexible vacation policy, annual fitness reimbursement, and a strong sense of camaraderie among colleagues. We are committed to building an inclusive environment that welcomes diverse perspectives and abilities. TechInsights is an equal opportunities employer and welcomes applications from all qualified candidates.

  • Demand Generation Marketing Manager

    1 month ago

    Ottawa, Ontario, Canada Recollective Full time

    Job Title: Demand Generation Marketing ManagerRecollective is seeking a highly skilled Demand Generation Marketing Manager to develop and execute strategies that drive lead generation and revenue growth for our company.Key Responsibilities:Develop and implement demand generation programs across multiple channels, including marketing automation, events, and...

  • Demand Generation Marketing Manager

    1 month ago

    Ottawa, Ontario, Canada Recollective Full time

    Job Title: Demand Generation Marketing ManagerRecollective is seeking a highly skilled Demand Generation Marketing Manager to develop and execute strategies that drive lead generation and revenue growth for our company.Key Responsibilities:Develop and implement demand generation programs across multiple channels, including marketing automation, events, and...

  • Marketing Manager

    4 weeks ago

    Ottawa, Ontario, Canada Recollective Full time

    Job Title: Marketing Manager - Demand GenerationRecollective is seeking a highly skilled Marketing Manager - Demand Generation to develop and implement strategies to generate leads and revenue for the company.This role will be responsible for the execution of marketing programs that capture and nurture marketing leads across multiple channels, including...

  • Demand Generation Marketing Manager

    1 month ago

    Ottawa, Ontario, Canada Recollective Full time

    Job Title: Demand Generation Marketing ManagerWe are seeking a highly skilled Demand Generation Marketing Manager to join our team at Recollective. As a key member of our marketing department, you will be responsible for developing and executing strategies to generate leads and revenue for our company.Key Responsibilities:Develop and implement marketing...

  • Demand Generation Marketing Manager

    1 month ago

    Ottawa, Ontario, Canada Recollective Full time

    Job Title: Demand Generation Marketing ManagerWe are seeking a highly skilled Demand Generation Marketing Manager to join our team at Recollective. As a key member of our marketing department, you will be responsible for developing and executing strategies to generate leads and revenue for our company.Key Responsibilities:Develop and implement marketing...

  • Demand Generation Marketing Manager

    2 months ago

    Ottawa, Ontario, Canada Recollective Full time

    Job Title: Demand Generation Marketing ManagerRecollective Inc. is a leading provider of online research software for conducting qualitative research studies and fostering strategic customer insight communities. As a fast-growing tech company located in Ottawa, Canada, we have ambitious goals and a dynamic work environment.We are seeking a Demand Generation...

  • Demand Generation Marketing Manager

    2 months ago

    Ottawa, Ontario, Canada Recollective Full time

    Job Title: Demand Generation Marketing ManagerRecollective Inc. is a leading provider of online research software for conducting qualitative research studies and fostering strategic customer insight communities. As a fast-growing tech company located in Ottawa, Canada, we have ambitious goals and a dynamic work environment.We are seeking a Demand Generation...

  • Demand Generation Marketing Manager

    1 month ago

    Ottawa, Ontario, Canada Recollective Full time

    Job Title: Demand Generation Marketing ManagerRecollective Inc. is a leading provider of online research software, recognized for its innovative approach to qualitative research and customer insight communities. As a fast-growing tech company in Ottawa, Canada, we're seeking a Demand Generation Marketing Manager to drive lead generation and revenue...

  • Demand Generation Marketing Manager

    1 month ago

    Ottawa, Ontario, Canada Recollective Full time

    Job Title: Demand Generation Marketing ManagerRecollective Inc. is a leading provider of online research software, recognized for its innovative approach to qualitative research and customer insight communities. As a fast-growing tech company in Ottawa, Canada, we're seeking a Demand Generation Marketing Manager to drive lead generation and revenue...

  • Demand Generation Marketing Manager

    3 weeks ago

    Ottawa, Ontario, Canada Recollective Full time

    Job Title: Demand Generation Marketing ManagerAbout the Role:We are seeking a highly skilled Demand Generation Marketing Manager to join our team at Recollective. As a key member of our marketing team, you will be responsible for developing and implementing strategies to generate leads and revenue for the company.Key Responsibilities:Develop and execute...

  • Demand Generation Marketing Manager

    4 weeks ago

    Ottawa, Ontario, Canada Recollective Full time

    Job Title: Demand Generation Marketing ManagerWe are seeking a highly skilled Demand Generation Marketing Manager to join our team at Recollective. As a key member of our marketing team, you will be responsible for developing and implementing strategies to generate leads and revenue for the company.Key Responsibilities:Campaign Creation: Identify new...

  • Demand Generation Marketing Manager

    4 weeks ago

    Ottawa, Ontario, Canada Recollective Full time

    Job Title: Demand Generation Marketing ManagerRecollective Inc. is a leading provider of online research software, recognized for its innovative approach to qualitative research and customer insight communities.We're seeking a skilled Demand Generation Marketing Manager to develop and implement strategies that drive leads and revenue for our company.Key...

  • Marketing Manager, Demand Generation Specialist

    4 weeks ago

    Ottawa, Ontario, Canada Tech Insights Full time

    Job Title: Marketing Manager, Demand Generation About the Role: TechInsights is seeking a highly motivated and experienced Marketing Manager, Demand Generation to join our team. As a key member of our marketing team, you will be responsible for developing and executing integrated digital marketing programs to drive lead generation and business growth. Key...

  • Marketing Manager, Demand Generation Specialist

    4 weeks ago

    Ottawa, Ontario, Canada Tech Insights Full time

    Job Title: Marketing Manager, Demand GenerationAt TechInsights, we're seeking a skilled Marketing Manager, Demand Generation to oversee the development and execution of integrated digital marketing programs for specific business segments. This role involves creating annual marketing plans and developing content that supports lead generation efforts.Key...

  • Marketing Manager, Demand Generation

    4 weeks ago

    Ottawa, Ontario, Canada Tech Insights Full time

    Job Title: Marketing Manager, Demand GenerationAt TechInsights, we're seeking a highly skilled Marketing Manager, Demand Generation to join our team. As a key member of our marketing team, you will be responsible for developing and executing integrated digital marketing programs for specific business segments.Key Responsibilities:Develop and execute fully...

  • Marketing Manager, Demand Generation

    1 month ago

    Ottawa, Ontario, Canada Tech Insights Full time

    Job Title: Marketing Manager, Demand GenerationAt TechInsights, we're seeking a highly skilled Marketing Manager, Demand Generation to join our team. As a key member of our marketing operations team, you will be responsible for developing and executing integrated digital marketing programs for specific business segments.Key Responsibilities:Develop and...

  • Marketing Manager, Demand Generation

    1 month ago

    Ottawa, Ontario, Canada Tech Insights Full time

    Job Title: Marketing Manager, Demand GenerationAt TechInsights, we're seeking a highly skilled Marketing Manager, Demand Generation to join our team. As a key member of our marketing operations team, you will be responsible for developing and executing integrated digital marketing programs for specific business segments.Key Responsibilities:Develop and...

  • Marketing Manager, Demand Generation

    4 weeks ago

    Ottawa, Ontario, Canada Tech Insights Full time

    Job Title: Marketing Manager, Demand GenerationAt TechInsights, we're seeking a highly skilled Marketing Manager, Demand Generation to join our team. As a key member of our marketing team, you will be responsible for developing and executing integrated digital marketing programs for specific business segments.Key Responsibilities:Develop and execute fully...

  • Marketing Manager, Demand Generation Specialist

    4 weeks ago

    Ottawa, Ontario, Canada Tech Insights Full time

    Our MissionTechInsights is the leading information platform for the semiconductor industry. We provide actionable, in-depth intelligence to inform decision makers and professionals. Our content is trusted by over 650 companies and 100,000 users worldwide.The OpportunityThe Marketing Manager, Demand Generation will oversee the development and execution of...

  • Marketing Manager, Demand Generation

    4 weeks ago

    Ottawa, Ontario, Canada Tech Insights Full time

    Job SummaryThe Marketing Manager, Demand Generation will oversee the development and execution of integrated digital marketing programs for specific business segments. This role includes creating annual marketing plans and developing content that supports lead generation efforts. Working closely with the Business Development team, the Marketing Manager,...