Demand Generation Marketing Manager

1 month ago

Ottawa, Ontario, Canada Recollective Full time
Job Title: Demand Generation Marketing Manager

Recollective Inc. is a leading provider of online research software for conducting qualitative research studies and fostering strategic customer insight communities. As a fast-growing tech company located in Ottawa, Canada, we have ambitious goals and a dynamic work environment.

We are seeking a Demand Generation Marketing Manager to develop and implement strategies to generate leads and revenue for the company. The ideal candidate will have extensive experience in demand generation, a deep understanding of the sales process, and strong analytical and communication skills.

Key Responsibilities:
  • Campaign Creation: Identify new marketing activities that deliver a flow of marketing-qualified leads while monitoring ROI and optimizing CAC.
  • Lead Delivery: Deliver against the weekly, monthly, and quarterly lead generation targets.
  • Forecasting: Support the forecasting of lead generation targets.
  • Paid: Directly manage the paid social, paid search, and retargeting channels.
  • Inbound SDR Management: Help guide SDR campaigns, set goals for conversion of leads to opportunities, manage and develop the team.
  • Budget Management: Track marketing campaign ROI and adjust planned budget allocation in line with results and annual sales objectives.
  • Lead Management: Track and manage lead lifecycle and conversion rates.
  • Collaborate with other departments, such as product, to create cohesive demand generation efforts.
  • Monitor industry trends and stay up-to-date on new technologies and techniques.
  • Assist in landing page and content development to target customers throughout the customer lifecycle.
Requirements:
  • 4-6 years of experience in demand generation or a related field.
  • Proficiency in marketing automation and CRM software (such as Pardot, Mailchimp, and Salesforce).
  • Deep understanding of demand generation and a track record of owning campaigns and driving pipeline growth.
  • Strong analytical skills, with experience analyzing data and making data-driven decisions.
  • Knowledge of sales techniques and strategies.
  • Excellent communication and collaboration skills.
  • Post-secondary degree in marketing or a related field.
  • Experience in the market research industry is a plus.
  • Knowledge of data analysis and visualization tools, such as Tableau, is a plus.
What We Offer:
  • Competitive compensation and reward people based on performance.
  • Comprehensive health benefits, including a generous healthcare spending account.
  • 4 weeks' vacation, 3 personal days each year, and a flexible statutory holiday policy.
  • Generous Group RRSP matching and more.

We are an equal opportunity employer and welcome applications from all qualified individuals. If you are selected for an interview, please let us know if you require any special accommodation. We are committed to protecting our job applicant's personal information and gather, store, and handle data fairly, transparently, and with respect towards individual rights.

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