Strategic Media Director Position at Avalere Health

6 days ago

Old Toronto, Canada Avalere Health Full time

Avalere Health is a purpose-built commercialization partner for the biopharmaceutical, medical technology, and wellness industries. With over 1,500 experts across our core disciplines – Consulting; Medical; Policy; Value, Evidence, and Access; Marketing; and Digital Experience Technology – we create connections that make better health happen.

We partner with clients to navigate the complex healthcare ecosystem. Together, our experts help clients connect patients with life-changing therapies, accelerating innovation that improves lives.

Our five values guide everything we do: authenticity, integrity, valuing difference, teamwork, and enjoying the journey. At Avalere Health, we imagine a healthier world and create connections to make it happen.

We are proud members of the Disability Confident Scheme, ensuring fair interviews for individuals with disabilities or long-term health conditions. If you require adjustments during the application process, please let us know.

The VP, Director of Media Strategy and Planning leads media development and implementation, ensuring accurate budget control and seamless campaign execution. This role oversees cross-functional teams, planning and delivering integrated media plans across digital (programmatic, endemic, social, search) and traditional (TV, print, OOH) channels. Key responsibilities include goal determination, budget recommendations, and outcome modeling to achieve client objectives.

This strategic leader will oversee a team of supervisors and planners, working closely with analytics professionals to align measurement strategies. The ideal candidate possesses 8+ years of agency experience in media planning and buying, with expertise in pharmaceutical and healthcare advertising. Strong leadership, initiative, and account management skills are essential. Direct experience with paid social and search strategy, as well as knowledge of media planning and buying tools, is beneficial. A bachelor's degree in a related field is required.

Avalere Health offers a unique career experience, empowering employees to develop and thrive. Our Career Experience team provides personalized learning and growth opportunities, ensuring every employee has a purpose-driven career. We value diversity and inclusion, encouraging diverse perspectives and breaking down barriers to facilitate contribution and growth. Every employee is encouraged to participate in community engagement efforts supporting various healthcare programs and wellbeing causes worldwide.

We have city hubs globally, fostering collaboration, training, and socializing while maintaining flexible working practices. Our compensation and benefits package is industry-competitive, featuring a generous pension/retirement plan, private medical insurance, comprehensive employee wellbeing initiatives, and compelling time-off policies.

With an estimated annual salary of $120,000 - $180,000, this opportunity offers a competitive compensation package commensurate with experience and qualifications.

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