VP-Director of Media Strategy and Planning

1 month ago

Old Toronto, Canada Avalere Health Full time
p>About Avalere Health

Established in 2001, Avalere Health is a purposefully built commercialization partner for the biopharmaceutical, medical technology, and wellness industries. Medical; Policy; and Digital Experience Technology — to create the connections that make better health happen.

Position Overview

The VP, Director of Media Strategy and Planning is responsible for developing the strategic approach and leading all things media, including accurate budget control and the flow of media activity. Working across functional teams, the VP, Director role will lead all planning and delivery of integrated cross-channel media plans including both digital (programmatic, endemic, social, search) and traditional (TV, print, OOH) media. This role is responsible for the full planning cycle from determining goals and objectives for media programs, developing budget recommendations, and modeling outcomes in order to reach those goals. A successful candidate will lead via education and example, pitching in and working with junior team members as both a mentor and a colleague.

What You'll Do

  • Provide strategic thinking for the development, planning and implementation of client media plans, as well as the ongoing management of the campaigns. Work with key stakeholders to determine appropriate measurement techniques for properly evaluating success and criteria for optimization.
  • Work with the client and senior leadership to establish annual budget and staffing plans.
  • Manage accounts to ensure that client staffing plans are established to be fiscally profitable.
  • Identify ways to grow accounts via new partnerships and additional opportunities for growth in media spend and/or fee generating activities.
  • Lead team in developing RFPs, lists of media partners for consideration, and criteria against which partners will be evaluated.
  • Oversee and assist junior team members in the planning process, execution, and day-to-day management of campaigns.
  • Develop the staff through performance management and consistent feedback.
  • As the team lead, build and maintain relationships with key stakeholders, account, creative, ad ops, strategy, and analytics teams across the internal organization, in order to facilitate the implementation and measurement of campaigns.

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