Strategic Media Director for Healthcare Innovation

1 week ago

Old Toronto, Canada Avalere Health Full time

About Avalere Health

Avalere Health is a pioneering commercialization partner in the biopharmaceutical, medical technology, and wellness industries. With over 1,500 experts across core disciplines – Consulting; Medical; Policy; Value, Evidence, and Access; Marketing; and Digital Experience Technology – we create connections that make better health happen.

We navigate the complex healthcare ecosystem with our clients, connecting patients with life-changing therapies and realizing the potential of strategies and solutions to accelerate innovation that improves lives.

Our five values guide everything we do: authenticity, integrity, valuing difference, teamwork, and enjoying the journey. We strive to imagine a healthier world and create the connections to make it happen.

We are committed to disability confidence and inclusion. If you need adjustments during the application process, please let us know.

Job Overview

The VP-Director of Media Strategy and Planning leads the development of strategic media approaches and oversees all aspects of media planning, including budget control and campaign execution. This role works across functional teams to deliver integrated cross-channel media plans, combining digital (programmatic, endemic, social, search) and traditional (TV, print, OOH) media. The Director will determine goals and objectives for media programs, develop budget recommendations, and model outcomes to reach those goals.

This position supervises a team of planners and supervisors in developing subsequent plans, aligns with the analytics team on measurement plans, and ensures the team delivers, optimizes, and achieves client goals. A successful candidate will lead by example, mentoring junior team members while working alongside them as a colleague.

Key Responsibilities

  • Develop strategic thinking for client media plans, collaborating with stakeholders to determine measurement techniques and evaluation criteria.
  • Work with senior leadership to establish annual budgets and staffing plans.
  • Manage accounts to ensure fiscally profitable staffing plans.
  • ID opportunities for account growth via new partnerships and additional media spend or fee-generating activities.
  • Lead the team in developing RFPs, lists of media partners, and evaluation criteria.
  • Oversee and assist junior team members in planning, execution, and campaign management.
  • Develop staff through performance management and consistent feedback.
  • Maintain relationships with internal stakeholders and external vendors to facilitate campaign implementation and measurement.
  • Monitor trends in advertising and healthcare, collaborating with stakeholders to develop client-facing perspectives, test-and-learn scenarios, and case studies.
  • Participate in new business pitches and proposals.
  • Supervise a team of three to six members, helping develop their skill sets and assigning relevant tasks for career growth and account management.

About You

  • 8+ years of agency experience in media planning and buying across online and offline channels.
  • Demonstrated ability to multitask, prioritize, and manage deadlines.
  • Account leadership, initiative, and willingness to assume greater responsibility.
  • Understanding of marketing communications plans and participation in their generation.
  • Ability to provide clear direction on work orders.
  • Direct experience with pharmaceutical and/or healthcare advertising for patients and physicians.
  • Knowledge of media planning, third-party tracking, ad serving technology, audience research tools, and paid social and search strategy.
  • Full-funnel media campaigns understanding and explanation ability.
  • Experience working within a full-service agency or client-side.
  • 3+ years of supervisory experience or related account management experience.
  • Bachelor's degree required, preferably in a related field.

What We Offer

Avalere Health empowers employees to develop and thrive. We provide tools, skills, and support for creative problem-solving in healthcare.

At the center of our people-led culture is our Career Experience team, offering personalized learning and global opportunities for growth.

We embed diversity and inclusion in every aspect of our organization. We value thought diversity, inclusive behavior, and break down barriers to ensure everyone feels valued and encouraged to contribute.

We offer flexible working practices and city hubs across North America, Europe, and Asia. Our compensation package is benchmarked across the industry, including a generous pension/retirement plan, private medical insurance, comprehensive employee wellbeing initiatives, compelling time-off policy, and other excellent benefits.

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