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Strategic Media Planning Director

1 month ago


Old Toronto, Canada Klick Full time
Media Planning Director Role

Salary: $140,000 - $170,000 per year.

Location: Toronto, Ontario.

About the Position

We are seeking an experienced Strategic Media Planning Director to lead our media planning efforts and drive business growth.

Responsibilities
  1. Bridge the Gap Between Clients and Our Media Team: Develop a deep understanding of client needs and work closely with our internal media team to create effective media strategies.
  2. Stay Up-to-Date with Digital Media Trends: Continuously monitor digital media technologies, trends, vendors, and best practices to ensure our clients receive innovative solutions.
  3. Collaborate with Internal Teams: Work with various teams to define a long-term vision for digital media at key accounts and implement a step-by-step roadmap to achieve it.
  4. Communicate Effectively: Clearly convey the media strategy to both internal and external stakeholders, including clients.
  5. Lead Cross-Channel Media Planning: Direct cross-channel media planning and optimization for brand media programs, ensuring maximum return on investment.
  6. Analyze Data: Provide evidence-based recommendations on channel budget allocation and work with analytics teams to maximize media ROI.
Requirements
  • 8+ years in a digital media role, with experience in strategic digital media planning and knowledge of key media channels.
  • Deep understanding of digital media channels and their strategic role.
  • Knowledge of emerging digital media technologies and channels, such as programmatic buying and native advertising.
  • Proven experience defining, communicating, and implementing a strategic vision.
  • Passion for digital health and the possibilities of digital media for healthcare.
  • Drive to maximize return on investment and quantifiably prove it.

This is an excellent opportunity for a seasoned media expert to take their career to the next level and contribute to the success of our organization.