Strategic Media Planning Director
1 week ago
Salary: $140,000 - $170,000 per year.
Location: Toronto, Ontario.
About the PositionWe are seeking an experienced Strategic Media Planning Director to lead our media planning efforts and drive business growth.
Responsibilities- Bridge the Gap Between Clients and Our Media Team: Develop a deep understanding of client needs and work closely with our internal media team to create effective media strategies.
- Stay Up-to-Date with Digital Media Trends: Continuously monitor digital media technologies, trends, vendors, and best practices to ensure our clients receive innovative solutions.
- Collaborate with Internal Teams: Work with various teams to define a long-term vision for digital media at key accounts and implement a step-by-step roadmap to achieve it.
- Communicate Effectively: Clearly convey the media strategy to both internal and external stakeholders, including clients.
- Lead Cross-Channel Media Planning: Direct cross-channel media planning and optimization for brand media programs, ensuring maximum return on investment.
- Analyze Data: Provide evidence-based recommendations on channel budget allocation and work with analytics teams to maximize media ROI.
- 8+ years in a digital media role, with experience in strategic digital media planning and knowledge of key media channels.
- Deep understanding of digital media channels and their strategic role.
- Knowledge of emerging digital media technologies and channels, such as programmatic buying and native advertising.
- Proven experience defining, communicating, and implementing a strategic vision.
- Passion for digital health and the possibilities of digital media for healthcare.
- Drive to maximize return on investment and quantifiably prove it.
This is an excellent opportunity for a seasoned media expert to take their career to the next level and contribute to the success of our organization.
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