Digital Health Media Strategy Director

2 weeks ago

Old Toronto, Canada Klick Full time

About Klick Health

Klick Health is an ecosystem of brilliant minds working to realize the full potential of their people and clients in life sciences. With exponential growth year-over-year, our team is comprised of one of the country's Top 10 Great Workplaces, 10 Most Inspiring Cultures, Best Workplace for Innovators, Best Managed, and Fastest Growing.

Job Summary

We are seeking a seasoned media expert with a passion for digital health to join our team as a Digital Health Media Strategy Director. This role will play a pivotal part in bridging the gap between clients and our internal media team by understanding, strategizing, and implementing effective media solutions that contribute to the achievement of client objectives.

Responsibilities
  • Develop a Long-Term Strategic Roadmap
  • Stay up-to-date with digital media technologies, trends, vendors, and best-practices
  • Collaborate with internal teams to define a long-term vision for digital media at key accounts and step-by-step implementation roadmap for achieving it
  • Communicate and advocate for this vision both internally and externally
  • Direct Implementation of the Roadmap
  • Provide direction for implementation of platforms and technologies that reflect best-practices (ad serving, data management, etc.)
  • Provide direction for development and adherence to processes that reflect best-practices (planning, buying, reporting, optimization)
  • Provide direction for creation of templates and tools that maximize efficiency, effectiveness, and repeatable excellence
  • Lead Cross-Channel Media Planning and Optimization
  • Provide evidence-based recommendations on channel budget allocation
  • Cultivate relationships with strategic partners, including platform providers, publishers, and networks
  • Work with display media planners, search engine marketing experts, and analytics team to maximize media return on investment
Requirements
  • 8+ years in a digital media role, with background in strategic digital media planning and experience in key media channels, including Display, and SEM
  • Deep knowledge of all digital media channels and their strategic role
  • Proven experience defining, communicating, and implementing a strategic vision
  • Prior experience in pharmaceutical marketing is preferred

The estimated salary for this position is $120,000 - $180,000 per year, depending on location and experience.

Klick is consciously creating a culture where everyone can thrive and grow in their careers. We strongly encourage members of historically underrepresented communities to apply.

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