Media Strategy and Planning Leader

5 days ago

Old Toronto, Canada Avalere Health Full time
About Avalere Health

Avalere Health is a purpose-built commercialization partner for the biopharmaceutical, medical technology, and wellness industries.

Our 1,500+ experts combine their knowledge and expertise across our core disciplines to create connections that make better health happen.

We partner with clients to navigate the complex healthcare ecosystem. Together, our experts help clients connect patients with life-changing therapies, realizing the potential of strategies and solutions to accelerate innovation that improves lives.

We live and breathe our five values in everything we do: authenticity, integrity, valuing difference, teamwork, and enjoying the journey.

We take pride in being part of the Disability Confident Scheme, making sure interviews are fair for those with disabilities or long-term health conditions.

Position Overview

The VP, Director of Media Strategy and Planning leads media development, budget control, and activity flow. Working across functional teams, this role leads integrated cross-channel media plans, including digital (programmatic, endemic, social, search) and traditional (TV, print, OOH) media.

This position is responsible for the full planning cycle from determining goals and objectives for media programs, developing budget recommendations, and modeling outcomes to reach those goals.

The Director leads a team of supervisors and planners in developing subsequent plans, works with the analytics team to align on measurement, and ensures the team delivers, optimizes, and achieves client goals accordingly.

Responsibilities
  • Provide strategic thinking for client media plans, working with stakeholders to determine measurement techniques and optimization criteria.
  • Work with the client and senior leadership to establish annual budget and staffing plans.
  • Manage accounts to ensure fiscally profitable client staffing plans.
  • Identify ways to grow accounts via new partnerships and opportunities for growth in media spend and/or fee-generating activities.
  • Lead team in developing RFPs, lists of media partners for consideration, and evaluation criteria.
  • Oversee junior team members in planning, execution, and campaign management.
  • Develop staff through performance management and feedback.
  • Build relationships with internal stakeholders, vendors, platforms, and technology partners.
  • Monitor advertising trends and develop client-facing POVs, test and learn scenarios, and case studies.
  • Participate in new business pitches and proposals as needed.
  • Supervise a team of three to six team members, helping to develop their skill sets and assigning relevant tasks.
About You
  • 8+ years of agency experience in planning and buying media across online and offline channels.
  • Demonstrated ability to multi-task, prioritize, and manage deadlines.
  • Account leadership, initiative, and willingness to assume greater responsibility.
  • Understand strategic marketing communications plans and participate in their generation.
  • Direct experience with pharmaceutical and/or healthcare advertising for patients and physicians.
  • Knowledge of media planning, buying, third-party tracking, ad serving technology, audience research, and competitive tools.
  • Experience with paid social and search strategy, plus understanding of full-funnel media campaigns.
  • 3+ years of supervisory experience or related account management experience.
  • Bachelor's degree required, preferably in a related field.
Estimated Salary

$120,000 - $180,000 per year, depending on location and experience.

About Us

Avalere Health empowers every employee to develop and thrive, providing the tools, skills, and support needed to solve healthcare's most complex challenges.

Our Career Experience team provides personalized learning approaches to help employees grow within the company and take advantage of global scale and scope.

We commit to diversity and inclusion, encouraging diverse thought, inclusive behavior, and breaking down barriers to make every individual feel valued and encouraged to contribute their unique abilities.

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