Strategic Media Director and Planning Leader

3 days ago

Old Toronto, Canada Avalere Health Full time

Avalere Health is seeking a highly experienced and skilled Strategic Media Director and Planning Leader to join our team.

The estimated annual salary for this position is $120,000-$180,000 depending on experience.

About Avalere Health

We are a purposefully built commercialization partner for the biopharmaceutical, medical technology, and wellness industries. Our team of experts works across Medical; Policy; and Digital Experience Technology to create connections that make better health happen.

We take pride in being part of the Disability Confident Scheme, ensuring fair interviews for candidates with disabilities or long-term health conditions.

This role will lead all planning and delivery of integrated cross-channel media plans, including digital and traditional media channels. As a successful candidate, you will provide strategic thinking for client media plans, work with stakeholders to evaluate success, and manage accounts to ensure fiscal profitability.

Key Responsibilities
  • Develop and implement client media plans, working with key stakeholders to determine measurement techniques and optimization criteria.
  • Establish annual budget and staffing plans with senior leadership and clients.
  • Manage accounts to ensure fiscally profitable staffing plans.
  • Grow accounts through new partnerships and opportunities for growth in media spend and fee-generating activities.
  • Lead team members in developing RFPs, lists of media partners, and evaluation criteria.
  • Oversee campaign planning, execution, and day-to-day management.
  • Develop staff through performance management and feedback.
Requirements
  • 8+ years of relevant agency experience in planning and buying media across online and offline channels.
  • Demonstrated ability to multitask, prioritize, and manage deadlines.
  • Account leadership, initiative, and willingness to assume greater responsibility.
  • Knowledge of media planning and buying, third-party tracking, ad serving technology, and audience research tools.
  • Experience with paid social and search strategy, and understanding of full-funnel media campaigns.
  • 3+ years of supervisory experience or related account management experience.
About You

We offer a generous company pension/retirement plan, private medical insurance, comprehensive employee wellbeing initiatives, compelling time-off policy, and many other excellent employee benefits.

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