Media Strategy and Planning Director

1 month ago


Old Toronto, Canada Avalere Health Full time
About Avalere Health

Avalere Health is a leading commercialization partner for the biopharmaceutical, medical technology, and wellness industries.

Job Overview

We are seeking an experienced Media Strategy and Planning Director to lead our media efforts. The successful candidate will develop strategic approaches and oversee all aspects of media planning, including budget control and campaign execution.

Key Responsibilities
  • Develop and execute comprehensive media plans across digital and traditional channels.
  • Collaborate with cross-functional teams to ensure seamless campaign execution.
  • Manage client budgets and staff resources to ensure fiscal profitability.
  • Identify opportunities for growth through new partnerships and additional revenue streams.
  • Lead team members in campaign planning, execution, and management.
  • Develop and maintain relationships with key stakeholders, including account, creative, ad ops, strategy, and analytics teams.
Requirements
  • 8+ years of experience in media planning and buying, preferably in an agency setting.
  • Demonstrated ability to multitask, prioritize, and manage to deadlines.
  • Account leadership, initiative, and willingness to assume greater responsibility.
  • Knowledge of media planning and buying, third-party tracking, and ad serving technology.
  • Experience with paid social and search strategy, a plus.
What We Offer
  • An estimated salary range of $120,000 - $160,000 per year, based on industry standards and location.
  • A comprehensive benefits package, including private medical insurance, company pension/retirement plan, and employee wellbeing initiatives.
  • Opportunities for career growth and professional development.


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