Strategic Media Director

3 weeks ago

Old Toronto, Canada Avalere Health Full time
About Avalere Health

Avalere Health is a leading commercialization partner for the biopharmaceutical, medical technology, and wellness industries. Our purpose-built organization combines expertise in Medical Policy, Digital Experience Technology, and Business Strategy to create connections that drive better health outcomes.

We are committed to promoting diversity and inclusion within our organization, fostering an environment where every individual feels valued and empowered to contribute their unique abilities and potential.

Job Overview

The VP, Director of Media Strategy and Planning will lead the development of strategic media approaches and oversee all aspects of media planning and buying across both online and offline channels. This role requires strong leadership skills, with the ability to work closely with cross-functional teams and provide clear direction on all work orders.

  • Develop and implement client media plans, working collaboratively with key stakeholders to determine measurement techniques and optimize campaign success.
  • Establish annual budget and staffing plans in consultation with senior leadership and clients.
  • Manage accounts to ensure fiscal profitability, identifying opportunities for growth through new partnerships and additional fee-generating activities.
  • Lead team members in developing RFPs, lists of media partners, and evaluation criteria.
  • Oversee campaign planning, execution, and day-to-day management, providing guidance and support to junior team members.
  • Develop staff through performance management and consistent feedback, building and maintaining relationships with key stakeholders and internal teams.
  • Participate in new business pitches and proposals as needed.
Requirements and Qualifications

This role requires a minimum of 8 years of relevant agency experience in media planning and buying, with a proven track record of account leadership and initiative. The ideal candidate will possess strong knowledge of media planning and buying, third-party tracking and ad serving technology, and audience and competitive research tools. Experience with paid social and search strategy is a plus.

Candidates should have a Bachelor's degree in a related field and at least 3 years of supervisory experience or related account management experience. We offer a generous company pension/retirement plan, private medical insurance, comprehensive employee wellbeing initiatives, compelling time-off policy, and many other excellent employee benefits.

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