International Business Development Manager

4 weeks ago

Old Toronto, Ontario, Canada Coca-Cola Full time
Director, Brand Business Development

This role will lead the Business Development for their assigned territory with the support of a cross-functional team including Sales, Shopper Marketing, external Retailers, and our local Coca-Cola bottler with the execution of strategic brand plans.

Key Responsibilities:
  • Oversee the development and execution of both short-term and long-term business strategies with our international business in Canada.
  • Lead the partnership with key external stakeholders including, but not limited to, Coca-Cola Canada Bottling Limited, creative agencies, media planning and buying, promotional agencies, and packaging and design to maximize market activation.
  • Manage the relationship with the Franchise team leading bi-weekly meetings to ensure strategic objectives are maintained and tracked.
  • Identify gaps and opportunities within the business.
  • Develop and execute marketing initiatives including retail marketing, field marketing, asset/partner management, public relations, and digital/social media programming.
  • Lead external agencies to deliver impactful creative, breakthrough media plans and best-in-class consumer promotions.
  • Collaborate with BASN internal shopper and sales counterparts to develop unique marketing programs for key customers that achieve overall business objectives.
  • Develop annual brand strategy and plans, as well as the long-term brand and platform strategies including innovation and product development.

Requirements:
  • 8+ years of brand marketing experience focused on CPG product(s) required.
  • Strong analysis, strategic thinking, creative thinking, team leadership, planning, organizing, and problem-solving skills.

About the Role:
  • Work on the most recognized brands in the world and be part of developing the brand's next chapter.
  • Availability to global marketing leaders that will expand your network and expose you to emerging digital platforms and marketing insights.
  • Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.

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